Skip to content
engageQ - Help
Share
Explore
engageQ - Help

Ad Placements

The places where you can run your ads are called
Placements
. Depending on the objective we recommend when we develop your campaign ad plan, your ads can appear on Facebook, Instagram, Messenger and Audience Network.
Facebook's ad platform groups placements by how people experience your ads across platforms. For example, people have similar experiences with your Stories ads on Facebook, Instagram and Messenger.
These are the current placements available across Facebook's platforms:

Feeds

Unnamed File
Your ad appears to people scrolling through their inbox, desktop or mobile feeds.
Facebook News Feed:
Your ads appear in the desktop News Feed when people access the Facebook website on their computers. Your ads appear in the mobile News Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.
Instagram Feed:
Your ads appear in the mobile feed when people use the Instagram app on mobile devices. Instagram Feed ads only appear to people browsing the Instagram app.
Facebook Marketplace:
Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app. Learn more about
.
Facebook Video Feeds:
Your video ads appear between organic videos in video-only environments on
and Facebook News Feed.
Facebook Right Column:
Your ads appear in the right columns on Facebook. Right column ads only appear to people browsing Facebook on their computers.
Instagram Explore:
Your ads appear in the browsing experience when someone clicks on a photo or video. Learn more about
Messenger Inbox:
Your ads appear in the Home tab of Messenger. Learn more about
.

Stories

Unnamed File
Your fullscreen vertical ad appears in people's Stories.
Facebook Stories:
Your ads appear in people's Stories on Facebook. Learn more about
.
Instagram Stories:
Your ads appear in people's Stories on Instagram. Learn more about
.
Messenger Stories:
Your ads appear in people's Stories on Messenger. Learn more about

In-Stream

Unnamed File
Your ads appear before, during or after video content.
Facebook In-Stream Videos:
Your ads appear in Video on Demand and in a select group of approved partner live streams on Facebook. Learn more about
.

Search

Unnamed File
Facebook Search Results:
Your ads appear next to relevant Facebook and Marketplace search results.

Messages

Unnamed File
Messenger Sponsored Messages:
Your ads appear as messages to people who have an existing conversation with you in Messenger. Learn more about
.

In-Article

Unnamed File
Facebook Instant Articles:
Your ads appear in Instant Articles within the Facebook mobile app. Learn more about
.

Apps

Unnamed File
Your ads appear in external apps.
Audience Network Native, Banner and Interstitial:
Your ads appear on apps on Audience Network. Learn more about
.
Audience Network Rewarded Videos:
Your ads appear as videos people can watch in exchange for a reward in an app (such as in-app currency or items). Learn more about
.

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.