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Ad Placements

The places where you can run your ads are called Placements. Depending on the objective we recommend when we develop your campaign ad plan, your ads can appear on Facebook, Instagram, Messenger and Audience Network.

Facebook's ad platform groups placements by how people experience your ads across platforms. For example, people have similar experiences with your Stories ads on Facebook, Instagram and Messenger.

These are the current placements available across Facebook's platforms:

Feeds

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Your ad appears to people scrolling through their inbox, desktop or mobile feeds.

Facebook News Feed: Your ads appear in the desktop News Feed when people access the Facebook website on their computers. Your ads appear in the mobile News Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.

Instagram Feed: Your ads appear in the mobile feed when people use the Instagram app on mobile devices. Instagram Feed ads only appear to people browsing the Instagram app.

Facebook Marketplace: Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app. Learn more about

ads in Marketplace⁠

Facebook Video Feeds: Your video ads appear between organic videos in video-only environments on

Facebook Watch⁠

and Facebook News Feed.

Facebook Right Column: Your ads appear in the right columns on Facebook. Right column ads only appear to people browsing Facebook on their computers.

Instagram Explore: Your ads appear in the browsing experience when someone clicks on a photo or video. Learn more about

ads in Instagram Explore.⁠

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Messenger Inbox: Your ads appear in the Home tab of Messenger. Learn more about

ads in Messenger⁠

Stories

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Your fullscreen vertical ad appears in people's Stories.

Facebook Stories: Your ads appear in people's Stories on Facebook. Learn more about

ads in Facebook Stories⁠

Instagram Stories: Your ads appear in people's Stories on Instagram. Learn more about

ads in Instagram Stories⁠

Messenger Stories: Your ads appear in people's Stories on Messenger. Learn more about

ads in Messenger Stories.⁠

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In-Stream

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Your ads appear before, during or after video content.

Facebook In-Stream Videos: Your ads appear in Video on Demand and in a select group of approved partner live streams on Facebook. Learn more about

in-stream video⁠

Search

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Facebook Search Results: Your ads appear next to relevant Facebook and Marketplace search results.

Messages

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Messenger Sponsored Messages: Your ads appear as messages to people who have an existing conversation with you in Messenger. Learn more about

sponsored messages⁠

In-Article

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Facebook Instant Articles: Your ads appear in Instant Articles within the Facebook mobile app. Learn more about

Instant Articles⁠

Apps

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Your ads appear in external apps.

Audience Network Native, Banner and Interstitial: Your ads appear on apps on Audience Network. Learn more about

banner ads, interstitial ads and native ads⁠

Audience Network Rewarded Videos: Your ads appear as videos people can watch in exchange for a reward in an app (such as in-app currency or items). Learn more about

rewarded video⁠

Source:

https://www.facebook.com/business/help/407108559393196⁠

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