Launch brief
Launch brief

Every detail for the awesomeness tripled re-launch.

Every detail for the awesomeness tripled re-launch.

Coda templates

ELLIS WALSH

read this launch brief to learn more or answer question you have about the re-launch.

Launching: the awesomeness network

🌟 TL;DR

What's launching

a podcast/media network that will bring podcasts together

Who is the intended user/audience?

if you listen to awesomeness tripled and want more, check out all the network media from blog posts to youtube videos

Why are we launching it?

to re-invigorate my podcast effort and help grow me and my friends podcast reach.

One-line pitch

The awesomeness tripled network will help me colaborate and make better podcast content with my friends.

Release date: nov.5-12

Outreach plan

we are going to launch on all platforms from youtube to awesome3

Primary channels

listen for all of this on the network podcasts, my website and youtube

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📋 WHAT IS IT?

before we didn’t have the network, things were different. I would maybe mention other podcasts, maybe appear in an episode or two, but it was never like this. Now, I can work with my friends in many different ways. I can now collaborate like never before, and we can premote each other together.

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🔧 HOW DOES IT WORK?

the different platforms carry each other. ex.

Ellis: go check out The other Side!

You: I’ll go check out The Other Side

Graham: go check out our website

You: I think I’ll go check out you website.

You: I do like this website. I’ll go check out the youtube channel.

You: I like this Miles character, I think I’ll go check out his podcasts.

Miles: go check out Awesomeness Tripled.

You: hey, I know about Awesomeness Tripled! I love that podcast!

*process repeats*

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❓FAQs

What questions can we answer?

Q: does this mean you’re changing the podcast?

A: not at all. Podcasts are the same kind of stuff, just connected

Q: What can I expect to find on the website

A: the home of the network, not just Awesomeness Tripled

Q: what can I expect from the youtube channel?

A: same stuff, just the network hosts will appear more frequently.

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🚧 RISKS & MITIGATION

Are we risking anything with this launch?

Risk: THIS COULD FAIL

Mitigation: I am determined to keep this rolling and I think that together, that’s going to be a lot easier.

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⌨️ INTERNAL COMMS

How am I going to work with my team & company to make this happen?

I think we might meet every week or something, I live in a house with Graham, and we will support each other individually. It’s the whole point of the network!

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