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Campaign Assessment

Offering Assessment, Refinement, & Updates Checklist


Campaign Assessment
When
Task
Status
Questions / Notes
Assess Your Current Offerings
List all your products and services
Not started
Open
Evaluate each offering based on its popularity, profitability, and community satisfaction
Not started
Open
Identify any existing recurring components, such as subscriptions, memberships, or maintenance plans
Not started
Open
Analyze Community Needs
Conduct market research and gather community feedback
Not started
Open
Identify the most pressing customer needs and preferences related to your offerings
Not started
Open
Determine which offerings have the potential to address ongoing customer requirements
Not started
Open
Explore Re-Occuring Revenue Models
Subscription-based models (monthly or annual fees for access to products or services)
Not started
Open
Membership programs (tiered access to exclusive content, services, or discounts)
Not started
Open
Retainer agreements (ongoing services provided for a set fee)
Not started
Open
Licensing or royalty agreements (ongoing payments for the use of intellectual property)
Not started
Open
Match Offerings to Re-occuring Revenue Models
Modify your offerings to fit the chosen recurring revenue models
Not started
Open
Match each offering to the most appropriate recurring revenue model based on customer needs and preferences
Not started
Open
Ensure that the new models align with your business goals and capabilities
Not started
Open
Redesign Your Offerings
Modify your offerings to fit the chosen recurring revenue models
Not started
Open
Create clear, compelling, and transparent pricing structures for each offering
Not started
Open
Incorporate community feedback to ensure the redesigned offerings address their needs effectively
Not started
Open
Test & Redefine Your Offerings
Launch the redesigned offerings on a small scale to test their viability and community acceptance.
Not started
Open
Gather feedback from community and make necessary adjustments
Not started
Open
Once the new models prove successful, roll them out on a larger scale
Not started
Open
Communicate & Market Your New Offerings
Develop a marketing strategy to promote your new recurring revenue models
Not started
Open
Clearly communicate the benefits and value of your transformed offerings to your target audience
Not started
Open
Utilize email marketing, social media, and other marketing channels to reach potential community members
Not started
Open
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