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What I'm up to now
Balancing motherhood and exploring new career opportunities.
I am now a mom of two! 🎉
After welcoming my son in late January, I’ve been leaning into the beautiful (and busy) new rhythm of life at home. But getting settled doesn't mean slowing down, if anything, I’m speeding up. Between navigating life with a newborn and a preschooler, building a brand, and heading back to school, I’m more energized than ever to find the right professional team to join.
Currently: #OpenToWork.
My career has always centered around marketing strategy, content creation, and bringing big ideas to life through cross-functional collaboration. I’ve focused on optimizing customer journeys, using data-driven insights to boost engagement, retention, and growth. I’ve worked across different roles—from developing lifecycle marketing strategies to helping global teams work smarter—always blending creativity with data to drive results.
What excites me most is working with great teams, brainstorming bold ideas, and building something meaningful. I love creating seamless customer experiences, whether through email marketing, content strategy, or full-scale campaigns. I thrive in fast-moving environments where I can put my strategic and project management skills to work while constantly learning and growing.
Got a project in mind?
Building Heartbutter
When I’m not in the thick of marketing strategy, I’m building a non-alcoholic beverage brand and pop-up bar called Heartbutter ❤️ 🧈
This project is a labor of love rooted in my own journey; celebrating five years of sobriety in 2026! My goal is to create high-energy, fun environments where genuine connections happen without the booze. I’m currently deep in the planning stages for our first pop-up event in Charlotte this summer!
I recently hit a major milestone by fully funding a $5,000 Kiva loan thanks to a personal community of supporters. You can read more about the vision behind the brand and why I’m building this in my latest Substack post.
Building Heartbutter from the ground up allows me to flex all my favorite professional muscles; brand identity, community building, and operational logistics—all while creating something that makes a real impact on how we socialize.
Back to School!
I’ve officially headed back to school at East Carolina University to study Psychology.
I’ve always been fascinated by why people do what they do, it’s actually what led me to marketing in the first place. By diving deeper into human behavior and cognitive patterns, I’m gaining a new layer of insight that I can apply to customer journeys, brand loyalty, and how we build community. It’s been an energizing way to sharpen my strategic thinking while I prepare for my next professional chapter.
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