Promoting events to maximize registration and attendance
Weekly Social media posts (Facebook, Twitter, Linkedin) Social Media Ads (Facebook, Linkedin, Reddit) Event email re-invites (Eventbrite) Outreach to veteran community groups and pages on Facebook Partner email outreach (Coalition, VA, other, i.e.)
Creating visibility for the organization, sharing success stories and establishing thought leadership
Press releases (around key partnerships/events, new grants, key hires, i.e.) Monthly email newsletters (success stories, past events, i.e.) Promoting partner events and opportunities
Optimizing and communicating organizational goals and supporting organization through marketing efforts
Creating the Impact Report (Flipbook, PDF, printed) Signage and marketing collateral (postcards, FAQ, data sheets) for use at partner events Refining and updating marketing messaging and communication framework (Adobe program) Developing and deploying websites and properties for key programs and events (S.U.N., Academy, Events, i.e.) Creating and developing new marketing tools for partner outreach
Marketing Goals and Objectives (2022-23)
Marketing Initiatives/Focus Areas
Increased Social Media Marketing
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