Marketing

Event Marketing

Promoting events to maximize registration and attendance

Monthly email newsletter

Weekly Social media posts (Facebook, Twitter, Linkedin)

Social Media Ads (Facebook, Linkedin, Reddit)

Event email re-invites (Eventbrite)

Outreach to veteran community groups and pages on Facebook

Partner email outreach (Coalition, VA, other, i.e.)

Press releases

Corporate Marketing

Creating visibility for the organization, sharing success stories and establishing thought leadership

Press releases (around key partnerships/events, new grants, key hires, i.e.)

Monthly email newsletters (success stories, past events, i.e.)

Forbes Article Placement

Promoting partner events and opportunities

Marketing Communications

Optimizing and communicating organizational goals and supporting organization through marketing efforts

Creating the Impact Report (Flipbook, PDF, printed)

Signage and marketing collateral (postcards, FAQ, data sheets) for use at partner events

Refining and updating marketing messaging and communication framework (Adobe program)

Developing and deploying websites and properties for key programs and events (S.U.N., Academy, Events, i.e.)

Creating and developing new marketing tools for partner outreach

Marketing Goals and Objectives (2022-23)

Marketing Initiatives/Focus Areas

Brand Awareness

Partner Marketing

Success Stories

Increased Social Media Marketing

Event Marketing

Local/Virtual/Hybrid

Growth Challenges

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