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Marketing
Events
Partnerships
VIT Programs
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Event Marketing

Promoting events to maximize registration and attendance
Monthly email newsletter
Weekly Social media posts (Facebook, Twitter, Linkedin)
Social Media Ads (Facebook, Linkedin, Reddit)
Event email re-invites (Eventbrite)
Outreach to veteran community groups and pages on Facebook
Partner email outreach (Coalition, VA, other, i.e.)
Press releases

Corporate Marketing

Creating visibility for the organization, sharing success stories and establishing thought leadership
Press releases (around key partnerships/events, new grants, key hires, i.e.)
Monthly email newsletters (success stories, past events, i.e.)
Forbes Article Placement
Promoting partner events and opportunities

Marketing Communications

Optimizing and communicating organizational goals and supporting organization through marketing efforts
Creating the Impact Report (Flipbook, PDF, printed)
Signage and marketing collateral (postcards, FAQ, data sheets) for use at partner events
Refining and updating marketing messaging and communication framework (Adobe program)
Developing and deploying websites and properties for key programs and events (S.U.N., Academy, Events, i.e.)
Creating and developing new marketing tools for partner outreach

Marketing Goals and Objectives (2022-23)

Marketing Initiatives/Focus Areas

Brand Awareness
Partner Marketing
Success Stories
Increased Social Media Marketing

Event Marketing

Local/Virtual/Hybrid
Growth Challenges



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