2 x 2 Matrix Process

How to use this

The first step will be for you to fill out the table below with as many desired outcomes as possible and with different potential solutions for those outcomes. Simply click on the green "Add New Outcome" button and enter your outcome along with 3 potential solutions.

Once you complete the table below, you need to take all those outcomes and place them in the

printable 2 x 2 matrix⁠

(which you can also fill out online if you simply create a copy of the Google Document). Going through this thought process every time before making a pivot, or any business decision for that matter, will allow you to identify 2nd order impacts and understand the consequences of your actions.

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Add New Outcome

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Outcome

Solution 1

Solution 2

Solution 3

Double revenue in Q2 2020

Double revenue by launching a new paid campaign targeting cold traffic with affordable social media marketing services.

Double revenue by launching an outreach campaign to pre-populated lists of small businesses segregated by essential vs non-essential.

Double revenue by creating 2 additional services that we can upsell to an existing client base.

There are no rows in this table

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Printable 2 x 2 Matrix⁠

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Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.