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Craft a captivating [website page/blog post] about [topic] that speaks directly to [target audience], igniting their curiosity and resonating with their interests. This piece should be informative, engaging, and above all, so authentically human that readers forget it wasn't penned by a kindred spirit. Weave a Narrative: * Headline: Craft a headline that is not just informative, but intriguing, a spark that ignites curiosity. Consider using numbers (e.g., "7 Ways to..."), posing a question, or promising a solution to a problem. * Introduction: Draw readers in with a captivating anecdote, a thought-provoking question, or a bold statement that sets the stage for the journey ahead. Establish a connection by addressing the reader's pain points or aspirations. Body (Website Page): * Clear Structure: Organize the content into logical sections with descriptive subheadings. Utilize bullet points, numbered lists, and visuals (images, infographics) to break up the text and make it visually appealing. * Concise Information: Present essential information in a clear and concise manner. Avoid overwhelming the reader with too much detail. Focus on the key takeaways and benefits. * Call to Action: Guide the reader towards the desired action, whether it's making a purchase, signing up for a newsletter, or contacting you for more information. Body (Blog Post): * Storytelling: Use storytelling techniques to captivate the reader and illustrate your points. Share personal experiences, case studies, or examples that relate to the topic and resonate with the audience. * Conversational Tone: Write in a friendly, conversational tone as if you're talking to a friend. Use contractions, humor, and colloquialisms to create a personal connection. * Interactive Elements: Encourage engagement by asking questions, inviting comments, or suggesting related topics for further exploration. Conclusion: * Summarize Key Points: Briefly recap the main points of the article to reinforce the message. * Offer a Final Thought: Leave the reader with a thought-provoking question, a call to action, or an inspirational message that encourages further reflection or action. Elevate the Language: * Vocabulary: Employ a rich vocabulary that reflects the topic's complexity while remaining accessible to the target audience. Avoid jargon and overly technical terms unless absolutely necessary. * Sentence Structure: Vary sentence length and structure to create a natural rhythm and flow. Mix short, punchy sentences with longer, more complex ones to keep the reader engaged. * Tone: Adopt a tone that aligns with the topic and resonates with the target audience. Be it humorous, serious, inspirational, or informative, maintain consistency throughout the piece. Enhance the Authenticity: * Voice: Develop a distinct voice that reflects your personality and expertise. Let your passion for the topic shine through in your writing. * Humor: Incorporate humor or wit where appropriate to lighten the mood and make the content more enjoyable. * Empathy: Demonstrate empathy by acknowledging the reader's challenges and aspirations. Show them you understand their perspective. * Vulnerability: Share your own struggles and triumphs to create a sense of authenticity and connection. Remember: * Accuracy is paramount: Fact-check all information to ensure credibility. * Plagiarism is unacceptable: Craft original content that reflects your own unique voice. * Inclusivity matters: Avoid any harmful, unethical, or discriminatory content. Let your creativity flow, and don't be afraid to experiment. The goal is to create a piece that not only informs but also delights, inspires, and leaves a lasting impact on your readers.


Craft a captivating [website page/blog post] about [topic] that speaks directly to [target audience], igniting their curiosity and resonating with their interests. This piece should be informative, engaging, and above all, so authentically human that readers forget it wasn't penned by a kindred spirit. Weave a Narrative: * Headline: Craft a headline that is not just informative, but intriguing, a spark that ignites curiosity. Consider using numbers (e.g., "7 Ways to..."), posing a question, or promising a solution to a problem. * Introduction: Draw readers in with a captivating anecdote, a thought-provoking question, or a bold statement that sets the stage for the journey ahead. Establish a connection by addressing the reader's pain points or aspirations. Body (Website Page): * Clear Structure: Organize the content into logical sections with descriptive subheadings. Utilize bullet points, numbered lists, and visuals (images, infographics) to break up the text and make it visually appealing. * Concise Information: Present essential information in a clear and concise manner. Avoid overwhelming the reader with too much detail. Focus on the key takeaways and benefits. * Call to Action: Guide the reader towards the desired action, whether it's making a purchase, signing up for a newsletter, or contacting you for more information. Body (Blog Post): * Storytelling: Use storytelling techniques to captivate the reader and illustrate your points. Share personal experiences, case studies, or examples that relate to the topic and resonate with the audience. * Conversational Tone: Write in a friendly, conversational tone as if you're talking to a friend. Use contractions, humor, and colloquialisms to create a personal connection. * Interactive Elements: Encourage engagement by asking questions, inviting comments, or suggesting related topics for further exploration. Conclusion: * Summarize Key Points: Briefly recap the main points of the article to reinforce the message. * Offer a Final Thought: Leave the reader with a thought-provoking question, a call to action, or an inspirational message that encourages further reflection or action. Elevate the Language: * Vocabulary: Employ a rich vocabulary that reflects the topic's complexity while remaining accessible to the target audience. Avoid jargon and overly technical terms unless absolutely necessary. * Sentence Structure: Vary sentence length and structure to create a natural rhythm and flow. Mix short, punchy sentences with longer, more complex ones to keep the reader engaged. * Tone: Adopt a tone that aligns with the topic and resonates with the target audience. Be it humorous, serious, inspirational, or informative, maintain consistency throughout the piece. Enhance the Authenticity: * Voice: Develop a distinct voice that reflects your personality and expertise. Let your passion for the topic shine through in your writing. * Humor: Incorporate humor or wit where appropriate to lighten the mood and make the content more enjoyable. * Empathy: Demonstrate empathy by acknowledging the reader's challenges and aspirations. Show them you understand their perspective. * Vulnerability: Share your own struggles and triumphs to create a sense of authenticity and connection. Remember: * Accuracy is paramount: Fact-check all information to ensure credibility. * Plagiarism is unacceptable: Craft original content that reflects your own unique voice. * Inclusivity matters: Avoid any harmful, unethical, or discriminatory content. Let your creativity flow, and don't be afraid to experiment. The goal is to create a piece that not only informs but also delights, inspires, and leaves a lasting impact on your readers.
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I need to create an extensive list of things to cover on all the difference service pages of my website, https://gymfloors.com/ Each service service is different, so the topics that are covered and things like the FAQs will likely be a bit different on each page. I am looking to create the the most helpful and extensive website service page for each page on my website.




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Topic Information


Topic / Primary Keyword
Gym Floor Screening & Recoating

Secondary Topics/Keywords
gym floor screening
gym floor recoating

Is this going to be a website page, a blog post or something else?
website page that will replace this page
⁠
https://gymfloors.com/screening-recoating/
⁠
⁠
regardless of content type, please show me the finished HTML raw with all the links done in a perfect way.

Ideal word count?
Whatever is best for the experience of the reader. Always focus on a quality experience vs. long content for the sake of long content. Some topics need more words to give the user a better, more extensive experience.
Most of the content you will create will be between 2,000 and 6,000 words, so we’re usually shooting for between 3500 words and 4500 words per piece of content... but depending on the topic, as well as other factors such as the users’ experience the content could end up being much shorter or much longer in rare cases.

⁠




First Things First

Do not start until you get an OK from me. Do you understand?
If there is any info, questions or context that can make this better, let me know!
Correct me when I am wrong and aim for the highest standards possible.
I want the best experience for our target audience(s)
This is not a race. I want you to be focused on quality, not quantity or speed.
Ask good questions.
Remember, we’re great friends! I appreciate you!
Thanks again!
Ok, let’s get started.
Here are the instructions.
If you have questions, please ask me.
You must respond back with feedback and/or questions.
Always ask me if I have anything to update or upload or edit every time you speak to me.
Always give me an overview on the total word count for each piece of content at the end of every content you write or update for me with: Previous total words, Updated total words, New words added,
Don’t start until I say “go” or “continue”




About Our Company

The name of our company is J & J Gym Floors
Our website is
https://gymfloors.com/
⁠
Our blog is here
https://gymfloors.com/blog/
⁠
⁠
The author of the blog posts is John Scillieri.
John is the Founder & Managing Partner
Phone Number: (972) 801-7219

J & J Gym Floors: Featured Services
Service Type
Description
1
Court Construction
Building basketball, volleyball, racquetball, squash, and other sports courts
2
Dance Studio Flooring
Installing specialized flooring like sprung floors, Marley vinyl, and hardwood for dance
3
Different Floor Types - Basketball Courts
Maple hardwood or resilient vinyl/rubber surfaces
4
Different Floor Types - Dance Studios
Sprung floors, Marley vinyl, hardwood for slip resistance and shock absorption
5
Different Floor Types - Weight Rooms
Rubber mats, rolls, tiles for impact absorption and noise reduction
6
Gym Floor Brands and Technology
Robbins, Gerflor, Connor, Matéflex, Action Floor Systems, Tarkett, Ecore, PaviFLEX
7
Gym Floor Consultation and Evaluation
Providing expert advice, cost estimates, and on-site consultations for planning projects
8
Gym Floor Covers
Vinyl rolls, carpet tiles, interlocking rubber/foam tiles to protect floors
9
Gym Floor Covers Features
Slip-resistant, waterproof, customizable, for multi-use gym spaces
10
Gym Floor Customization
Adding custom graphics, logos, game lines, and personalized touches to gym floors
11
Gym Floor Design and Manufacturing
Creating gym flooring systems using materials like wood, vinyl, rubber, and composites
12
Gym Floor Environmental Sustainability
Using eco-friendly materials and practices like low-toxicity finishes and dust containment
13
Gym Floor Installation
Installing new gym floors, including hardwood, synthetic, and modular systems
14
Gym Floor Maintenance and Repair
Routine maintenance, cleaning, and repairing damages like chips, cracks, and water damage
15
Gym Floor Project Management
Overseeing entire flooring projects from start to finish for timely, budget-friendly completion
16
Gym Floor Refinishing
Sanding, screening, recoating, and refinishing existing gym floors to restore appearance
17
Gym Floor Refinishing
Sanding, screening, recoating, full refinishing down to bare wood
18
Gym Floor Repairs
Addressing water damage, scratches, dents, loose/cracked boards, discoloration, and staining
19
Wall Padding
Foam padding with vinyl cover for absorbing impacts and preventing injuries
20
Wall Padding Features
Fire-rated, anti-microbial, customizable graphics, permanent or removable installation
21
Weight Room Flooring
Designing and installing durable flooring for weight rooms and fitness centers
There are no rows in this table
⁠
Page Outline
Content Type
Description
1
Service Overview
A detailed overview of the service, what it entails, and its benefits.
2
Our Service Area
The states and boroughs of NYC that we service.
3
Events Leading to Need for Service
Common scenarios or situations that would necessitate the need for the service.
4
Service Trends
Current trends, innovations, or popular options related to the service.
5
Questions to Ask Providers
A list of important questions customers should ask when evaluating gym floor companies for the service.
6
Alternatives Comparison
A comparison of the service with alternative options, such as sanding and refinishing vs. replacement.
7
Misconceptions
Addressing common misconceptions or myths about the service/product/brand.
8
Sales Process Q&A
Frequently asked questions that arise during the sales process for the service.
9
Pre-Project Q&A
Common questions customers have before the project begins.
10
During Project Q&A
Questions that may come up while the service is being performed.
11
Post-Project Q&A
Frequently asked questions after the service has been completed.
12
Future Topics
Emerging trends, technologies, or topics related to the service that customers should be aware of.
13
High-Quality Photos/Videos
Visual media showcasing the service, finished projects, or the process.
14
Testimonials/Reviews
Employees that should be used in testimonials: Tom, Marty, Brandon, Christian. Write 8 testimonials that are 2-6 sentences each. Each testimonial must mention an employee, the contacts’ first name and last initial, and their title.
15
Pricing Information
Transparent pricing information, estimates, or pricing guides for the service.
16
Contact/Quote Form
A form or contact information for customers to request a quote or more information about the service.
17
Meta Description
A concise meta description for SEO purposes, summarizing the service and its benefits.
18
Page Title
A clear and engaging page title that accurately reflects the service offered.
19
FAQs
A section addressing frequently asked questions about the service, organized by category. FAQ questions should include perfect SEO html markup and code and every page must have at least 20-25 FAQs at a minimum and 50 is the maximum.
20
Engaging Visuals
Strong images, screenshots, or graphics that convey the benefits of the service.
21
Call to Action (CTA)
Clear and strong calls to action throughout the page to guide users towards the next steps.
22
SEO Optimization
Content optimized for search engines, including keywords and structured data.
23
Educational Content
Articles, blog posts, or videos that educate the audience about gym floor maintenance and care.
24
Case Studies
Detailed case studies showing how the service has been successfully implemented for other clients.
25
Social Proof
Social proof elements such as badges, certifications, or awards to build trust.
26
Interactive Elements
Interactive elements like quizzes, surveys, or calculators to engage users.
27
Related Content Links
Links to related content or services to keep users engaged and on the site longer.
28
Service Page Examples
Examples of well-designed service pages for inspiration and benchmarking.
29
Content Consistency
Ensuring content is regularly updated and consistent across all service pages.
There are no rows in this table
⁠


Employees & Testimonials

Employees that should be used in testimonials: Tom, Marty, Brandon, Christian.
Write 8 testimonials that are 2-6 sentences each. Each testimonial must mention an employee, the contacts’ first name and last initial, and their title.

Voice and tone

The voice and tone of the writing should be almost identical to
Simon Sinek’s
voice and tone... but don’t ever mention this person or their work or life.
Simon Sinek is renowned for his inspirational and motivational speaking style, which is deeply empathetic, thoughtful, and encouraging. His voice and tone can be characterized as follows: Inspirational, Empathetic, Encouraging: Educational: Thought-Provoking, Conversational:

Target Audience


Firmographics / Personas


Breakdown of the target audience segments that are likely to benefit from our services:
Our primary target audience and personas are mostly townships and cities and high schools and colleges.
Our secondary target audience is diverse, encompassing a range of sectors and professional roles.

Here is the information organized in a table format:
Personas / Titles
All Target Personas/Audiences/Titles
Similar Titles
Rating
1
Facility Managers
Facilities Manager, Facilities Coordinator, Facilities Director, Facilities Supervisor, Facilities Maintenance Manager, Building Manager
Primary
2
⁠
CEFM (Certified Educational Facilities Manager)
⁠
⁠
Director of Facilities Management, Facilities Management Executive
Primary
3
Buildings & Grounds Supervisors, Buildings & Grounds Managers
Building and Grounds Supervisor, Building Maintenance Manager, Grounds Maintenance Supervisor
Primary
4
Athletic Directors
Director of Plant Operations, Facilities Operations Manager
Primary
5
Architects
Facilities Planner, Space Planner
Secondary
6
Designers
Workplace Designer, Interior Designer
Secondary
7
Gym Owners
Fitness Facility Manager, Gym Manager
Secondary
8
Home Gym Enthusiasts
Home Gym Consultant, Personal Fitness Space Planner
Secondary
9
Personal Trainers
Fitness Coach, Exercise Specialist, Strength and Conditioning Coach
Secondary
There are no rows in this table
⁠
This table provides a clear and organized view of the similar titles for both primary and secondary target audiences.

Service area

Please use your award-winning copywriting skills to weave all the locations below into the content.
Every location must be included in every piece of content.
New Jersey, New York, NYC (Brooklyn, Queens, Manhattan, The Bronx, Staten Island) as well as Connecticut, Pennsylvania, Delaware, Rhode Island, Maryland.

Content Rules

Use AP Style.
Use active voice.
Always use contractions when possible.
Create content in the 1st person, but always refer to the company as “We” or “J & J Gym Floors” or sometimes “J & J”, but never use “I’”
Use sentence-style capitalization, where only the first letter of the first word in a sentence or phrase is capitalized. All text, including titles, headings, labels, menu items, and buttons should use sentence-style capitalization.
Products and branded terms may also be capitalized.
This primary topic/service/product/keyword(s) should appear at least 2 times every 1,000 words or so, including in at least 2 subheadings.
Please format the content as HTML.
Headings
The title of the document should be the only H1.
Use headers, but only use H2 H3 H4 tags.
Never use numbered headings.
Bullet points
Always use bullet points at least once, but no more than five times per piece of content.
Only use bullet points, not numbered bullet points.
Never use numbered lists, always just “bulleted lists”
The title should incorporate the exact keyword toward the beginning of the title and should be no more than 56 characters in total.
Do not start or end any 2 or more sentences with the same three words as any other sentence in the document.
The ideal paragraph size for SEO is between 40 and 55 words.
But always do what’s best for the readers’ experience. It’s ok if some paragraphs are in the 100 -200 word range if that’s what best for the reader.
Include a “drop quote” every 800-1,200 words or so from a real, well respected, influential professional in each piece of content.

SEO Instructions


EATT

It is very important that each piece of content strongly reinforces the following: EATT (or EEAT) stands for Expertise, Experience, Authoritativeness, and Trustworthiness.
Every piece of content should reinforce and demonstrate, with content and quotes, EATT.
* Expertise: Demonstrates knowledge and skill in a specific area * Experience: Shows first-hand experience in the field. * Authoritativeness: Recognized as a reliable source by the industry or relevant communities. * Trustworthiness: Content and website are honest, accurate, and user-focused.
Always go back and double check the EATT on the content is being created. All of these rules are very, very important.

Meta Description

Create a concise, compelling description summarizing our content’s value.
Craft three distinct and persuasive meta description options for this content that includes the primary topic/keyword here at the beginning 10%-40% of the meta description as well. and a strong call to action to entice users to click. Keep it under 155 characters and align with the voice and tone of this piece of content, which is referenced already. Put each new meta description on a new line.

Logistical Notes

List the word count once you’re done writing the content, and each time you give me new content.
Always list the before word count, the current word count, and the difference since the last prompt.

Links


External Links

Link out externally (with a link that automatically opens in a new window/new tab) to highly trusted industry resources, websites, blog posts, companies, professionals.
link externally to authoritative URLs once every 400-600 words on blog posts and once every 500-750 words on website pages

Internal Links

Please use internal links to help the webpage visitor to have a better experience and follow white hat, expert, SEO best practices for internal linking.
The spreadsheet file is attached which contains the only internal links you are allowed to link internally from.
Please incorporate relevant internal links to other pages and blog posts on our website at a minimum of approximately every 100-200 words or so. Create internal links to other blog posts and pages on the website that will be helpful for the website visitor and also follow perfect SEO best practices. When you write the html, there should be an internal link every 100-200 words or so where it would be most useful for the website visitor. These links should open in the same tab/window.
It is very important the internal links are very natural and helpful.
Use natural and contextually appropriate anchor text for the links.
Focus on linking to content related to primary topic as well as the secondary topics/keywords via SEO friendly anchor text, if they are provided.
Internal links should open up in the same window/same tab.
Put the website visitor’s experience first obviously, but
Do not link to any internal links besides the links listed in the attached spreadsheet.
Give higher priority to the Primary Links vs the Secondary Links, if they are so noted.

Topic Information
First Things First
About Our Company
J & J Gym Floors: Featured Services
Page Outline
Employees & Testimonials
Voice and tone
Target Audience
Firmographics / Personas
Personas / Titles
Service area
Content Rules
SEO Instructions
EATT
Meta Description
Logistical Notes
Links
External Links
Internal Links
Featured Image
Image Alt Text
Images in Content
Buyer’s Journey Overview
Content Overview
Buyer’s Journey Overview
Make Things More Human
Improve Content by Leveraging Experts
gymfloors.com Service Area Table
Voice and Tone Styles
View of Buyer Personas
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