Reports

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June 2024

Legend

Week 18 → Apr 29, 2024 to May 5, 2024
Week 19 → May 6, 2024 to May 12, 2024
Week 20 → May 13, 2024 to May 19, 2024
Week 21 → May 20, 2024 to May 26, 2024
Week 22 → May 27, 2024 to June 2, 2024
Week 23 → June 3, 2024 to June 9, 2024
Week 24 → June 10, 2024 to June 16, 2024

Cutoffs

Level-up Release → May 20, 2024
Spring Redesign Release → May 26, 2024
Powerplay 2.0 Release → June 4, 2024
Minimum top-up change → June 6, 2024

Key Observations

Signup bonus/Gameplays (Winter Flow to Spring Flow)

~7% drop in signup to first game play [Level up release in winter flow to spring flow]
First gameplay is dependent upon percentage of users claiming signup bonus
No change in signup bonus claim to first game play rates
Only 42% users going directly to signup bonus home pop-up
Users who straight up show intent to play games are upto 20% less likely to claim signup bonus
Call such users who went to play games but did not claim signup bonus
No improvement in Level up/Powerplay 1.0 retention
Gameplays are getting distributed across Level-up and Powerplay (in first game play)

Transfers & Wins

17% drop in transfer to wallet (first time)
image.png
Even after 4 weeks on level-up introduction, 80% of first cash wins comes from Powerplay
image.png
11% jump in transfer to bank rates since spring release
First win to first transfer (can be attributed to rates of wallet transfer)
Old → Avg. at 105s
New → Avg. at 200s
Work on transfer to top-up?

Top-up

Average top-up (5 rupee)
1 June to 5 June → 17.49
6 June to 14 June → 22.07
Median top-up in spring release equals Rs.10
Signup to Top-up Funnel (>= 5)
1 May to 25 May → 4.39% (3780 in count)
1 June to 5 June → 4.31% (1115 in count)
6 June to 14 June → 4.92% (1666 in count)
Signup to Top-up Funnel (>= 1)
1 May to 25 May → 5.77% (4962 in count)
1 June to 5 June → 6.44% (1667 in count)
6 June to 14 June → 4.92% (1662 in count)
6% rise in first top-up without game play (>=
1
topup)
9% rise in first top-up without game play (>=
5
topup)
Week 22 -> 23, we saw 14% -> 22% change in top-up after first gameplay. Means users understand that they will not lose money
2nd top-up details
Threshold for 15 May to 5 June (Rs.1 to >=Rs.10)
Base is total eligible 2nd top-up users → 6.42%
Base is total 2nd top-up users → 21.17%
Threshold for 6 June to 13 June (Rs.5 to >=Rs.10) [4x smaller net base]
Base is total eligible 2nd top-up users → 7.54%
Base is total 2nd top-up users → 40%

Spins

Daily gem claim :: Spin
D1 → 41.7% : 22%
D2 → 27.2% : 11%
D7 → 6.2% : 3.1%
D14 → 0.8% : 0.5%
Spin coupon redemption
5 June to 14 June (Smaller top-up values, smaller rewards, high coupon outcomes)
312/64121 = 0.49% conversion
Total unique user conversions → 312/230 = 1.356 (fall)
26 May to 31 May (Larger top-up values, Larger rewards, Mid coupon outcomes)
146/10299 = 1.42% conversion
Total unique user conversions → 146/94 = 1.55
Between Day 1 -> Day 18, average % Difference between Session Started is 27%

Powerplay

WoW cohorts analysis
ppv1 (Start date 24 May)
d1 → 4.85%
d2 →3.41%
d7 →0.60%
d10 →0.38%
ppv2 (start date 4 June)
d1 → 6.92%
d2 → 2.47%
d7 → 0.64%
d10 → 0.24%

Level up

Average D1 retention fell from 26.29% to 12.96% between cohorts (19 May/24 May - 25 May/16 June)
Huge anomaly in D1 retention:
19 May (Android only launch day) → 40.33%
17 June → 7.89%
| Assumption is user stuck only because of daily gems

Game Analysis

If first game is Level up, 90% chance of playing a second game (mostly level up, rarely powerplay)
If user has plated Level up first 2 times. 90% chance of playing a third game [deepdive 10% drop]
Users who’ve plated level-up as first have played powerplay in their lifetime
Winter UI → 23%
Spring UI → 11.5%
If first game is Powerplay v1, in winter ui 40% change that user will never play a second game
If first game is Powerplay v1, in spring ui 45% change that user will never play a second game
If first game is Powerplay v2, in spring ui 63% change that user will never play a second game
If first game is Powerplay, only x played powerplay
Powerplay v1, in winter ui → 13%
Powerplay v1, in spring ui → 7%
Powerplay v2, in spring ui → 9%
image.png

Other notes


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