At present, your sales strategy has hit a plateau. The same conversations, the same pitches—over and over. It's clear that we need to automate and scale your outreach. Particularly before that crucial first sale, it's important that we're casting a wide net to grab the attention of as many potential clients as possible within your target market.
The Approach: Automation & Understanding the Customer Journey
I propose a deep dive into the customer journey. This way, we can identify key areas for introducing automated or low-effort solutions that could streamline the initial stages of the process. It's about working smarter, not harder.
Optimizing Each Stage of the Funnel
Awareness Stage: At this stage, our primary goal is exposure. We want to get your name out there and pique curiosity. LinkedIn and Email automations will be invaluable for this—saving you time while ensuring consistent and widespread outreach.
Interest Stage: Here, the focus shifts to engagement. We need to not just grab, but hold the prospects' attention. A well-crafted demo video and a comprehensive one-pager will help deliver key information effectively, while the AI video for post-call booking will add a personal touch, setting you apart from the competition.
Consideration Stage: By now, potential clients are seriously considering your offering. It's time to reassure and persuade. Refined Q&A/Marketing Material, personalized demo environments, and compelling case studies can help illustrate your unique value proposition and the concrete benefits clients could gain.
Intent Stage: This is where we turn interest into action. Clarity is key here—prospects need to understand exactly how they can move forward. Clear purchasing terms and comprehensive onboarding instructions will help facilitate a smooth transition.
Purchase Stage: Congratulations, you've made a sale! But the journey isn't over. A thoughtful purchase follow-up and a smooth transfer to an account manager ensures that new clients feel valued and well-taken care of.
Tackling the Challenge: Order of Operations
The smart approach is to go after the low-hanging fruit first. Let's start by creating that killer video demo, then get your LinkedIn Automations up and running. These initial steps will get the ball rolling and lay a strong foundation for the rest of the funnel.
What It'll Take: Investment
I'm proposing a $3000USD/month retainer to facilitate to build out this funnel and maintain it.
. In return for this investment, here's what you can expect:
Funnel Setup: We'll meticulously design and implement your new sales funnel, integrating automated features and strategic touchpoints tailored to each stage of the customer journey. Monitoring: I'll keep a close eye on the performance of the funnel, analyzing key metrics to track progress and identify any areas that may need tweaking. Strategy Calls: Regular strategy discussions will be a crucial part of our collaboration. These calls will keep us aligned on your business goals, ensure any updates or changes in direction are smoothly incorporated into the sales process, and provide a platform for open feedback and brainstorming. Tools and Software: The retainer will also cover necessary tools and software that enable automation and monitoring. Leveraging the right tech will enhance efficiency and effectiveness, making your sales process a well-oiled machine.
Ultimately, this investment isn't just about the deliverables; it's about paving the way to a more effective, scalable sales strategy that truly works for you.