Admin Alice
Admin Alice is responsible for sourcing this content, usually. This JTBD just got so much easier.
Compliance Charlie
Not yet created. This is the compliance role user, who only accesses the platform to approve/deny posts that go through an approval group. And run reports.
Compliance Charlie is likely to have to review more content library posts since his marketing team will likely be using these more often now.
Producer Pat
Not yet created. This is the role of the loan officer or insurance agent. They have the ability to log in to the Social platform to build and publish posts on their own behalf, and optionally automatically route them through an approval group. Alternatively they have the ability to use content from within a content library without routing through an approval group.
Producer Pat has more options for content to pick from since it was so much easier for Admin Alice to supply Producer Pat with the content.
