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Practice Questions

Example questions to help you nail your PM interviews
(Want advice on what interviewers are looking for? 👉 👈 )
Below is a question bank of examples analytical PM interview questions.
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to use this as a checklist or worksheets for which questions you’ve practiced.
Do Mock Interviews
Interviewing is a skill you get better at the more you do it. One of the best ways to practice is to go through sample questions with friends or colleagues and have them give you feedback. In fact, pick the PM friends you respect most, have the most experience, or interview the most - they’ll give you the best feedback on practice runs! Getting more practice always helps.
Below’s a simple blurb you can send your PM friends to ask them to give you a mock interview. It’s always better to be personal (address them by name) and in your own voice, so please change this to make it your own:
Hey! I’d love to ask for a favor. Would you be up for doing a 30min mock PM interview with me? I’m getting ready to interview, and I’d really value your feedback and advice. What’s your schedule like next week? 🙏 🙌
If you don’t have someone to practice with live, I recommend recording a video of yourself talking through a question, then take a break and watch yourself. While it’s not as good as getting real feedback from an experienced interviewer, it’s better than nothing. The worksheets below include scores for on each question and spaces for your practice answers and your feedback to your self on how you did.
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How would you optimize Amazon shopping cart conversions?
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You’re the PM in charge of reactions for Facebook. How would you think about non-like reactions per post? How would this differ by reaction? Why/why not?
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How would you roll out an algorithm improvement for driver matching at Uber?
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“A” or “B” option—how do you know what to show to which communities of users?
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How would you increase engagement?
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How would you acquire more users?
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Draw and explain company X’s marketing funnel
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What would you do to optimize our funnel?
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How would you leverage YouTube in order to reach our target audience?
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How do you prioritize your experiments?
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What do you do to understand behavior of your target customers?
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How do we know if our signup page is “good”?
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Why is it important if an A/B test result is statistically significant?
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You run a bank - how would you decrease your fraudulent purchases rate?
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What analysis would you use to understand if we should increase the price of an UberEats delivery?
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How would you prioritize the different things you want to work on?
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How would you build YouTube’s related videos engine?
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How would you know whether to trigger a video results unit in Google Search?
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How would you detect email spam?
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How would you decide what five thumbnails to show for each YouTube video?
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You’re a PM at Yelp. Create a system that recommends new restaurants to try.
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You’re building a grocery store. How many checkout aisles do you want? What split between automated and cashier-run aisles do you want? How would you decide?
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How much should Facebook be willing to spend per user acquisition?
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You’re the PM on a Shopping website and your team has built a box that shows “Related Products.”You’ve run a 2-week experiment for this. How would you decide whether to launch?
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If you’re Android and LG wants to build their own app store, how much would you be willing to pay them to not do that?
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How would you improve YouTube for emerging markets?
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How would you improve the Facebook photo experience?
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How would you redesign Facebook Pages?
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How would you prioritize showing “people you may know” vs showing an ad on Facebook?
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How would you go about growing the Twitch streamer user base 10% YOY?
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How do you prioritize competing features?
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You’re the PM in charge of pricing. VP wants to lower from $70 to $69/year. Making your own assumptions develop the financial projections of the decision.
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We're about to expand uberPool. What cities should we expand to?
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Tell me about a time when you knew that something was wrong with a product and you had to convince a lot of other people.
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Tell me about a product problem you fixed.
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Sessions are down 20% today - why?
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YouTube traffic went down 5% yesterday. How would you report this issue to Larry Page?
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You launch a new feed algorithm for Facebook and the average time per session goes down by 20%. What do you do?
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Facebook newsfeed engagement dropped by 2% — what do you do?
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Weekly active users for Instagram on iPhone dropped. What happened?
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Google ads revenue dropped 20% — what do you do?
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Facebook groups usage dropped 10% — what do you do?
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Amazon shopping cart conversion rate is down. How would you diagnose?
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You are looking at DAU data across the world and notice that there has been a jump of 5% compared to yesterday in Indonesia. What would you ask the analyst?
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Twitch noticed revenue for a certain keyword has declined. How do you diagnose what happened?
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You are looking at Snapchat global DAUs and notice that there’s been a jump of 5%. What happened?
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We’ve recognized a 10 percent drop in newly registered users. What data would you need to look into to understand and fix the problem?
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There's been a 15% drop in usage of UberEats — how do you fix it?
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You are the PM for Tinder, and daily active users dropped by 10%. What would you do?
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DAUs jumped up 5% yesterday in Indonesia. What would you ask the analyst?
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MAU is down. Troubleshoot.
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How would you measure success for Facebook Newsfeed?
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How would you measure the success of Apple's WWDC event?
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What things should Netflix measure and analyze on a daily basis?
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You are the PM for YouTube Analytics. What are your three most important metrics?
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What metric would you measure if we're focused on improving the Uber pick-up experience?
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How would you set goals and measure success for Facebook Live?
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How would you set goals and measure success for Facebook notifications?
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How would you set goals and measure success for Snapchat Stories?
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What should Uber’s top metric be and why?
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Pick a key metric for Google. How would you game achieving it?
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What would you use to measure if the product is healthy? Which one would you prioritize? What happens if one is decreasing and the other is increasing?
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What are the three metrics that matter most to your favorite site’s success?
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You’re the product manager for ‘X’ product. Define the goals and metrics.
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What metrics would you use to measure progress and success?
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How do you qualify and define the specific metrics you’re proposing? What metrics might you harm? How would you make a tradeoff?
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You’re the head of WhatsApp. What 1 page dashboard do you look at every morning?
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You’re the head of Apple Photos. What’s your north star metric and why?
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What KPIs do you think Gmail monitors?
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What metrics would you use to measure the success of Uber’s “Split Fares” feature?
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How do you measure whether Facebook is having a fake news problem and what success metric would you use to determine whether you’ve fixed it?
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For Apple HomePod, what success metrics would you consider?
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You are the PM for crisis response at Twitter - what goal will you set for your team? If an engineer suggested you add a crisis response widget on Twitter's feed, how would go about making the tradeoff?
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Question
How would you optimize Amazon shopping cart conversions?
Practiced
Type
🌱 Growth
Added by
DK
David Kossnick
Practice answer
Set context:
Go broad:
Converge:
Overall Score
💭 Structured thinking
🤔 Asks eigenquestions
🦅 Changes altitudes
📓 Demonstrates experience
💬 Communication
Feedback to self
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