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Growth Document for Community phone
Welcome to Community Phone's Growth Plan!
Growth Hacks
Focus on KPIs
Growth Experiments
Critical Channels to Grow the Brand
Go To Market Strategy
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Personas

This document presents the possible personas that our brand can connect with.

1. Elderly Individuals

Demographics:
Age: 60 and above.
Gender: Both male and female.
Location: Urban, suburban, and rural areas.
Education: Varies, but may not be familiar with the latest technology trends.
Psychographics:
Values: Safety, simplicity, reliability.
Interests: Spending time with family, reading, gardening, traditional hobbies.
Lifestyle: Might be retired, living alone or with a partner, possibly in senior living communities.
Needs & Pain Points:
Needs:
Easy-to-use communication tools.
Reliable service during emergencies.
Affordable pricing.
Pain Points:
Complexity of modern smartphones.
Fear of technology.
Concerns about being unreachable during power outages.
Behaviors:
Communication: Prefers voice calls over texts or online messaging.
Purchasing: Values recommendations from friends, family, or trusted sources.
Tech Usage: Limited to basic functions; might need assistance with new devices.
Touchpoints:
Family members who can introduce them to reliable services.
Senior community centers or clubs.
Health fairs or senior-focused events.
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2. Rural Residents

Demographics:
Age: Varied, from young adults to seniors.
Gender: Both male and female.
Location: Remote or rural areas.
Education: Varies, but might have limited access to the latest tech trends due to location.
Psychographics:
Values: Reliability, community, simplicity.
Interests: Outdoor activities, community events, local gatherings.
Lifestyle: Might be involved in farming, local businesses, or community services.
Needs & Pain Points:
Needs:
Consistent communication service despite remote location.
Easy setup without the need for professional installation.
Coverage that other providers might not offer.
Pain Points:
Limited access to high-speed internet.
Inconsistent service from mainstream providers.
Feeling left out of modern communication trends.
Behaviors:
Communication: Values face-to-face interactions but needs reliable phone service for essential calls.
Purchasing: Prefers local businesses and word-of-mouth recommendations.
Tech Usage: Might be tech-savvy but constrained by available services.
Touchpoints:
Local community events or fairs.
Word of mouth from neighbors or community members.
Local businesses or service providers.
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