Go To Market Strategy

This document outlines the go to market strategy for our brand

1. Elderly Individuals

Objective:

To provide elderly individuals with a reliable, simple, and affordable landline service that ensures their safety and connectivity.

Channels:

Senior Community Centers: Partner with these centers to offer presentations or workshops on the benefits of a reliable landline service.

Retirement Homes: Collaborate with retirement homes to integrate the landline service as a standard offering for residents.

Health Fairs: Set up booths or stalls at health fairs targeting seniors, showcasing the product and its benefits.

Message:

"Stay connected with loved ones without the hassle of modern technology. Our landline works even during power outages, ensuring you're always just a call away."

Pricing:

Offer a senior discount or bundle packages that include additional services like emergency alert systems.

Partnerships:

Collaborate with health and wellness brands targeting seniors, such as medical alert systems, to offer bundled packages or promotions.

Customer Support:

Provide a dedicated helpline for seniors, ensuring they receive patient and clear assistance when needed.

⁠

2. Rural Residents

Objective:

To offer rural residents a consistent and reliable communication system that doesn't rely on the internet and covers areas often neglected by mainstream providers.

Channels:

Local Community Events: Sponsor or participate in local events, setting up booths to demonstrate the product and its benefits.

Farmers' Markets: Engage with residents in a familiar setting, offering hands-on demonstrations and sign-up incentives.

Rural Fairs: Participate in larger rural gatherings, showcasing the product to a wider audience.

Message:

"Experience clear calls and reliable connections, even in the most remote areas. No internet required, just pure, consistent communication."

Pricing:

Offer competitive pricing with flexible plans tailored to the needs of rural residents. Consider family or household bundles.

Partnerships:

Collaborate with local businesses, such as general stores or agricultural suppliers, to offer promotions or referral incentives.

Customer Support:

Ensure that support channels are easily accessible, even in areas with limited internet, such as dedicated phone lines or local service centers.

⁠

Promotion & Launch Strategy:

Soft Launch: Start with a pilot program in select areas to gather feedback and make necessary adjustments.

Local Influencers: Engage with community leaders or local influencers to promote the service and build trust within the community.

Testimonials: Use real-life testimonials from pilot program participants in promotional materials.

Promotions: Offer introductory discounts or additional services for early adopters.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.