As a Product Manager at UniHomes, I lead the development and execution of our student Property Marketplace, ensuring seamless collaboration with cross-functional teams to deliver innovative solutions.
- Introduced product optimisation and user testing via the development and implementation of an A/B testing strategy
- Collaborated with designer, engineers and testers to deploy several UI changes to improve user experience and reduce friction within the user journey
- Collaborating with cross-functional teams and internal stakeholders, I deployed solutions to automate internal systems to improve operational efficiencies and efficacy, reducing manual input by 25%
- Conducted extensive market and customer research, competitor analysis and product positioning assessments to develop a product vision, strategy and roadmap for Property Marketplace.
- Facilitated customer workshops to gather user insights in order to develop product discovery assets including user story maps, customer personas and user requirements.
SWOT Analysis
Strengths
Strong brand recognition in the student housing market.
Simplified all-inclusive payment model.
Robust online platform with an easy-to-use interface.
Weaknesses
Limited to specific geographic locations.
Dependence on the student housing cycle which can be seasonal.
Potential vulnerability to changes in the student population due to economic or political factors (e.g., Brexit, COVID-19).
Opportunities
Expansion into more university cities and towns.
Diversification of services to include more flexible short-term and long-term lease options.
Partnership with universities for preferred housing provider status.
Incorporation of technology like AI for better matching students with suitable properties.
Threats
Competition from other specialized student accommodation platforms.
Unihome SWOT