Skip to content
Facebook Ads Checklist
Here's a list of the items you need to run a Facebook ad campaign.
Ad Campaign Essentials
Search
Item
Details
Notes
Done
1
Audience
Prepare your Custom, Lookalike, or Saved Audience
2
Landing Page URL
Make sure your landing page design and copy are similar to your ad's creative and copy.
3
Success Page URL
a.k.a. Confirmation page. Where you're sending a successful signup or purchase.
4
Pixel Installation
Verify with the Pixel Helper. Install direction in your site header or via GTM.
5
Custom Conversion
Set the Category and add the Value if it's Purchase.
6
Ad Creative
go.createrati.com/adslookbook
7
Ad Copy
Make sure it calls out your audience and the problem, plus benefits of what they'll get when they sign up.
8
Budget
Set a budget and work out how much you're willing to spend per day or for the entire campaign.
9
Placements
Places you’d like to test, e.g., Instagram or FB
There are no rows in this table
9
Count
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.