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Facebook Ads Checklist
Here's a list of the items you need to run a Facebook ad campaign.
Ad Campaign Essentials
Item
Details
Notes
Done
1
Audience
Prepare your Custom, Lookalike, or Saved Audience
2
Landing Page URL
Make sure your landing page design and copy are similar to your ad's creative and copy.
3
Success Page URL
a.k.a. Confirmation page. Where you're sending a successful signup or purchase.
4
Pixel Installation
Verify with the Pixel Helper. Install direction in your site header or via GTM.
5
Custom Conversion
Set the Category and add the Value if it's Purchase.
6
Ad Creative
1200x630 pixels is recommended for FB. 1080x1080 pixels for Instagram.
7
Ad Copy
Make sure it calls out your audience and the problem, plus benefits of what they'll get when they sign up.
8
Budget
Set a budget and work out how much you're willing to spend per day or for the entire campaign.
9
Placements
Places you’d like to test, e.g., Instagram or FB
There are no rows in this table
9
Count
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