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Facebook Ads Checklist
Facebook Ads Checklist
Facebook Ads Manager Columns
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Facebook Ads Manager Columns

The key metrics I look at are in bold.
Facebook Ads Columns
0
Name of Metric
Description
1
Reporting starts
​
2
Reporting ends
​
3
Ad set name
​
4
Ad set delivery
​
5
Ad set budget
​
6
Ad set budget type
​
7
Amount spent (AUD)
​
8
Total Purchases
Custom Metric based on Purchases Conversion Value
9
Purchase ROAS (return on ad spend)
​
10
Website purchase ROAS (return on advertising spend)
​
11
Mobile app purchase ROAS (return on advertising spend)
​
12
Cost per results
​
13
Result indicator
​
14
Results
​
15
Link clicks
​
16
Reach
​
17
Impressions
​
18
Purchases
​
19
Mobile app purchases
​
20
Website purchases
​
21
Offline purchases
​
22
On-Facebook purchases
​
23
Last significant edit
​
24
Ends
​
25
Starts
​
26
Bid
​
27
Bid Type
​
There are no rows in this table
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