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Facebook Ads Manager Columns

The key metrics I look at are in bold.
Facebook Ads Columns
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Name of Metric
Description
1
Reporting starts
2
Reporting ends
3
Ad set name
4
Ad set delivery
5
Ad set budget
6
Ad set budget type
7
Amount spent (AUD)
8
Total Purchases
Custom Metric based on Purchases Conversion Value
9
Purchase ROAS (return on ad spend)
10
Website purchase ROAS (return on advertising spend)
11
Mobile app purchase ROAS (return on advertising spend)
12
Cost per results
13
Result indicator
14
Results
15
Link clicks
16
Reach
17
Impressions
18
Purchases
19
Mobile app purchases
20
Website purchases
21
Offline purchases
22
On-Facebook purchases
23
Last significant edit
24
Ends
25
Starts
26
Bid
27
Bid Type
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