Leta SEO Content Strategy

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Leta SEO Content Strategy

SEO Tools

There are 1,000s of SEO tools available, they’re often expensive, and differentiating them is incredibly difficult for non-professionals.

So, the table below outlines my top SEO tools specific to Africa. I’ve used everyone for projects the continent and elsewhere. So, these are legitimate recommendations based on IRL experience. I’ve not included affiliate links in the table, so you can trust my recommendations knowing I won’t make a single $ if you subscribe to any.

Tools

Summary

Price

⁠

Ahrefs

⁠

The best SEO tool for Africa. Use for keyword research, site audits, and competitor research.

$99+/month

⁠

Ubersuggest

⁠

Runner-up for best SEO tool in Africa. Provides good keyword data and some technical audit checks. But overall, sticks to basic metrics and user experience. Lifetime deal available to save money.

Freemium; $29+/month; $290+ lifetime

⁠

Google Docs

⁠

For drafting, sharing, and collaborating on content.

Free

⁠

Google Analytics

⁠

Track website traffic and user behavior. Monitor content performance and adjust accordingly. Calculate ROI/$ value of specific pages and posts.

Free

⁠

Google Search Console

⁠

Monitor website performance in search results and identify technical issues stopping you from ranking.

Free

⁠

Google Tag Manager

⁠

Create advanced conversion-tracking and similar mechanisms for performance reports

Free

⁠

Looker Studio

⁠

Build custom SEO report dashboards instead of managing everything manually in GA4, GSC, and others. There are paid alternatives, too.

Free

⁠

Yoast SEO

⁠

Popular WordPress plugin that simplifies on-page SEO and content optimization. Only relevant if you use WordPress as a CMS. (Highly recommended)

Freemium; $99/year

⁠

Screaming Frog

⁠

Website crawler that analyzes and audits websites for technical SEO issues and opportunities. Similar to Google Search Console.

Freemium; $259/year

⁠

Grammarly

⁠

Improve content quality, clarity, and tone.

Freemium; $12+/month

⁠

Canva

⁠

Create visuals, infographics, and social media content.

Freemium; $12.99+/month

⁠

Hotjar

⁠

Analytics and user feedback tool to understand user behavior on your website and identify UX/UI improvements.

Freemium; $32/month

⁠

Asana

⁠

Project management tool for managing a content calendar and editorial workflows. Best mix of functionality and user-friendliness.

Freemium; $10.99+/month

⁠

Notion

⁠

All-in-one workspace for documenting SOPs, creating knowledge bases, and sharing external documentation.

Freemium; $8+/month

⁠

Claude 3 Pro

⁠

AI assistant with deep knowledge of SEO, content marketing, and industry best practices. Outperforms ChatGPT in some crucial areas.

Freemium; $20/month

There are no rows in this table

⁠

These tools are quite complex and often expensive. A typical SEO tech stack generally costs $500+ month.

If you’re not comfortable investing in a dedicated SEO team member to monitor and manage them all, plus individual subscriptions to each tool, there’s an easier solution: outsourcing.

Every SEO agency will have team members to manage your reporting, analytics, and content planning tools. They will also be subscribed to every tool, spreading the cost between clients – and saving you money in the meantime.

Of course, this is part of the ongoing service I provide. But any SEO agency should share a list of tools they use before you hire them. If they don’t, don’t work with them. They’re probably shady.

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