Gallery
Leta SEO Content Strategy
Share
Explore
Gallery
Leta SEO Content Strategy
info
This section is an accompaniment to, and summary of, our content strategy workshop.
Some sections are incomplete, as they’re exercises for the Leta team. The incomplete sections will not impact your SEO performance. They are additional exercises meant to enhance your overall content strategy and customer targeting.

Content Strategy Workshop

View the slides below or click the link to view them directly in Google Slides. 👇
⁠
⁠
⁠

Business Overview

1
Brand
Leta
2
Tagline
Deliver more goods in less time. Up to 40% cheaper.
3
Bolierplate
Leta makes it easy to manage and optimize first, middle and last-mile deliveries to delight customers, scale operations, and boost efficiency. FMCG manufacturers, retailers, automotive, and logistics companies are using Leta’s AI-powered Delivery Management System to manage, analyze, and optimize their daily road freight shipments through end-to-end route planning, dispatching, real-time tracking, and more – to increase deliveries, minimize downtime, and drive revenue.
4
Industry
Logistics
5
Business model
B2B SaaS
6
Locations
Kenya, Zambia, Zimbabwe, Uganda, Nigeria
7
Headline Products
1. Enterprise - “Next Day” logistics, delivery, and distribution software for large manufacturers, retailers, FMCG producers, and distributors 2. SME - “On demand” delivery app for SME shop and restaurant owners sending numerous deliveries daily
There are no rows in this table
⁠
⁠

2024 Business and SEO Goals

1
Headline Goal
Become #1 logistics company in Africa – African-owned and solving African problems for African Companies.
2
Growth Goals
5x top line growth for both products: enterprise and SME
3
SEO Goals
Rebrand and relaunch in current markets (Kenya, Zambia, Zimbabwe)
Regain market share from Shipsy
Incorporate SEO into rebrand and future marketing
Outrank all competitors in search
Rank for competitor keywords
Pop up through every stage of the buyer’s journey, due to long sales cycle
Expand to new markets with SEO as a growth lever (ie, Nigeria & Uganda)
Improve conversions and performance of Leta’s website and native content (blogs, product pages, etc.)
4
Value-based
Be genuinely helpful and valuable to all stakeholders in the ecosystem and take a customer-first approach to product development and growth.
Educate businesses to help them boost profits, growth, and other metrics beyond Leta’s direct remit (logistics).
There are no rows in this table
⁠
⁠

Target Customers

info
This section is still a work-in-progress, as is requires the customer persona worksheets.
We used basic personas to guide our research. If you want to complete the worksheets for future marketing efforts, they’re linked here:
⁠
On Demand Buying Personas
⁠
⁠
⁠
Next Day Buying Personas
⁠
⁠
Enterprise – Large manufacturers, retailers, FMCG producers, and distributors moving goods in bulk on a daily basis to merchants, stockists, or end customers. They need to track deliveries and distribution across numerous routes, drivers, and vehicle types. They want to reduce complexity, potential for errors, issues, or delays, and boost efficiencies across their supply chain.
On Demand – Owners of SMEs that need to ship products to customers quickly throughout the day, such as e-commerce store owners and restaurants. They need a fast, reliable, and cost effective solution to find reliable dispatch riders and ensure a positive experience for their customers.
⁠

Competitors

1
Kenya
⁠
Pickup Mtaani
⁠
⁠
⁠
Amitruck
⁠
⁠
⁠
Shipsy
⁠
⁠
⁠
Fleet KE
⁠
⁠
2
Nigeria
⁠
Sote
⁠
⁠
Kobo360
⁠
⁠
GUO Logistics
⁠
⁠
Gokada
⁠
⁠
GIG Logistics
⁠
⁠
Kwik Delivery
⁠
⁠
3
Misc
Lori Systems Glovo Bolt Uber Eats
There are no rows in this table
⁠

How is Leta Better Than The Rest?

1
African
Leta was built in Africa, by Africans, in partnership and collaboration with African businesses. We’re intimately aware of the logistics challenges businesses and their customers face every day. After all, we’re ordering from and shopping at the businesses and stakeholders we work with.
2
On the ground
Leta’s offices are located in every country in which we operate. Every level of the company, from admin to C-Suite is located on the continent, with 100% African teams.
3
Mission-driven
Leta is passionate about improving the ecosystem for all stakeholders, not just generating more profit and growth. We genuinely want to be helpful and valuable to our partners and their customers, and build long-term relationships.
4
Community-
focused
Through our events and similar initiatives, we’re educating businesses, helping them growth, and nurturing stronger connections between all stakeholders in the logistics and e-commerce spaces.
There are no rows in this table
⁠


Content Strategy Workshop
Business Overview
2024 Business and SEO Goals
Target Customers
Competitors
How is Leta Better Than The Rest?
Gallery
Share
 
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.