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Case study examples:

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https://www.mintcopywritingstudios.com/blog/zai-case-study⁠

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Courses to take:

Doing content right

SEO Blueprint

MOFU

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https://liam-s-school-a0e4.thinkific.com/courses/lead-generation-guide⁠

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https://www.justinwelsh.me/content-os⁠

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https://seoblueprint.com/waiting-list/⁠

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https://copythat.com/⁠

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https://domkent.gumroad.com/l/khHYb?layout=profile⁠

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https://mailchimp.com/design/⁠

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Alex Garcia

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https://www.marketingexamined.com/blog/guide-to-landing-pages-pt1⁠

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https://www.marketingexamined.com/blog/guide-to-landing-pages-pt-2⁠

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https://www.marketingexamined.com/blog/reddit-acquisition-playbook⁠

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The Blueprint Training

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Blueprint 2.0 - TEMPLATE // New Client Discovery Questions⁠

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Blueprint 2.0 - TEMPLATE // Campaign Kickoff Email⁠

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Blueprint 2.0 // Campaign Onboarding⁠

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https://docs.google.com/spreadsheets/d/13AzNimJEpV6DNeh6EiQnzmTglqAG3IZ5EKUYmEuIgoc/edit#gid=1225636017⁠

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https://docs.google.com/spreadsheets/d/13AzNimJEpV6DNeh6EiQnzmTglqAG3IZ5EKUYmEuIgoc/edit#gid=1225636017⁠

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https://docs.google.com/document/d/16Tye-JrTP2YOYAwFrwejuRNNK2ATNhnfFDUey88O2cI/edit⁠

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https://docs.google.com/document/d/1o7CZ0q8VMKUxTWI479Dj965uffrFEDGW6ub8BD8KMXY/edit⁠

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https://docs.google.com/spreadsheets/d/1I9JL3l_OAHnEXH8iRgurncIsxgqyq0FNrWLe8tl7irc/edit#gid=1173053089⁠

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https://docs.google.com/spreadsheets/d/1pMj8uDfXDW4bkB0xYEh9flnFHxI4xmApFHL9I_PM6Vw/edit#gid=6171848⁠

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https://docs.google.com/spreadsheets/d/1zBh4RcpjtxiQsZ1BRaryuV5a_ki50x_pNTwKaG-x1t8/edit#gid=0⁠

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https://docs.google.com/document/d/1Sc2Cju_P4O0DbdKonUSmMCRM8KATBpVY-hq6fGkpJEA/edit⁠

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https://docs.google.com/document/d/18lZ1mAbVusRpllBR7pOitwmA8Mb38G4MrxvdATAtu3o/edit#heading=h.hbmkmsmv3t9m⁠

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https://docs.google.com/document/d/18lZ1mAbVusRpllBR7pOitwmA8Mb38G4MrxvdATAtu3o/edit#heading=h.hbmkmsmv3t9m⁠

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https://docs.google.com/document/d/1R-JGXMw272rdpjl5iRO9QVW_4wduPCDgIhhgE_vdz7M/edit⁠

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https://www.goinflow.com/⁠

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https://www.goinflow.com/case-studies/atrantil/⁠

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SEO MBA

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Revenue Spreadsheet⁠

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https://ads.google.com/local-services-ads/cost/#!/⁠

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Executive Summary⁠

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How will this offer make them feel

Focus on output

Launch: Results will depend on...

This will require... is that possible?

Support the point of contact at the client

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https://courses.seomba.com/view/courses/client-management/1370699-module-4-the-habits-of-client-management/4237019-seo-project-kickoff-guide⁠

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Collaborate

Language of possibility and joint exploration

Talk about annual numbers traffic, revenue, etc. not monthly

Cliff notes for stakeholders. They don’t need a laundry list, but “what’s this project about?”

Never use “You should” = There’s an opportunity

Every slides says 1 thing

Be explicit about what better and improvements look like

Slide titles should have opportunity and context

Client relations are a game of habits

Recommends to a [plan, map of what’s ahead of us

Statement of Work plan

Objective, ambition, explicit goals

Scope: should be a section or portion of a website

Break into phases and seperate activities from deliverables

Assumptions: what needs to happen for success?

Timing

Costs

Production and Oversight TBD

Cvent vs Hallpax compare two pages

AOV avg order value

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https://www.growandconvert.com/⁠

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https://www.contentgrowth.com/#case-studies⁠

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Framing our ideas as opportunities

SEO strategy: product pages; site quality; editorial content

Offer statement:

Helping early stage African startups grow sustainably and increase revenue with:

Conversion-focused content strategies

We help early stage African startups scale sustainably with better:

Content Strategy

Positioning

SEO

By working with founders and marketing teams to ensure your content strategy and brand positioning are primed for targeting and conversion from you ICP.

This is exactly what we do, this is who we do it for, and this is how we deliver

Blueprint Training

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Notes:

Offer is not:

What you do

What they’re getting (no. of deliverables)

What you’re charging

Offer is:

Output or results of benefits

A solution to painful problem that results in more customers

4 Q’s

Is there a pain

How painful?

Purchasing power

Customer easy to find?

Offer statement:

Who is it for?

What do they want?

How do they get it?

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https://www.siegemedia.com/⁠

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https://docs.google.com/presentation/d/1fLY_05Y3xUs1eczhRaxqizFdKLMPIvxZSY8ZZOp_pcA/edit#slide=id.gc9b3e98b85_0_71⁠

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https://docs.google.com/document/d/1Sc2Cju_P4O0DbdKonUSmMCRM8KATBpVY-hq6fGkpJEA/edit⁠

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Proposal⁠

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https://docs.google.com/spreadsheets/d/1GjPJbPSVjFqNGNmTkK_vrWSAh-TEkyC6X2aHCYB3rLY/edit#gid=1173053089⁠

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Loading www.skool.com⁠

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SEO MBA

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Loading courses.seomba.com⁠

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Content Marketing is not

no. of blogs

impressions

engagement

professional kudos

Positive PR stories

Grow and Convert

Hiring and Managing Writers for Maximum Impact.

5.1 Reimagining Content Writers Hiring Practices

Common Hiring Mistakes:

Many companies mistakenly believe they should hire experienced bloggers or writers with industry expertise. However, experience has shown that hiring individuals with a keen interest in writing, a capacity to learn marketing, and a hunger for excellence yields better results.

Flawed Content Production Process:

The conventional approach involves assigning a topic to a writer, expecting them to become instant experts, and deliver content aligned with the company's viewpoint. This method often leads to dissatisfaction as writers may not grasp the company's perspective.

Process Adjustment:

Our approach involves leveraging internal expertise, having writers interview subject matter experts, and turning that knowledge into cohesive articles. This ensures content aligns with the target audience's expertise level, a critical factor discussed in Lesson 2.1.

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