For both agency and non-agency marketers, staying timely and relevant with the long, clunky marketing approval processes they need to go through with content creation is one of the biggest challenges that’s keeping them up at night.
And although we’re all used to the game of
hurry up and wait
, bottlenecked workflows can cause perpetually-extended deadlines, missed budget targets, and less-than-stellar quality deliverables.
At Coda, we work on releasing the bottleneck by ritualizing our workflows, turning them into a set of templates with consistent processes and clearly mapped Directly Responsible Individuals (DRI).