Internal visibility

Make sure your stakeholders have the information they need.

As long as your work is visible to your customer, it doesn’t matter if your company understands your goals and how you’re tracking toward them, right? Unfortunately, no. Internal marketing affects your marketing team’s success almost as much as external marketing. Even with well-framed workflows and authentic cross-functional collaboration, your stakeholders are still going to ask for a clear picture of where you’re going and where you’ve been.

And insufficient internal visibility often overlaps with the other challenges we’ve pinpointed in this doc. For example, if your sales team doesn’t understand your marketing team’s workflows, they’re less likely to be telling the same story, which results in unproductive collaboration and ambiguity around outcomes.

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Marketing leads forecast Predict leads, conversion rates, and sales influenced by your marketing team.⁠

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