Explore

Sponsorship

⁠

Identify the problem

To provide resources to the community to help grow, automation and increase quality of the Design activities while securing community sustainability.

Frame strategic question

How might we get predictable economic resources for the community?

Generate possibilities

Sponsorships

Saling swag

Coupon codes

Offering paid courses

What would have to be true? Barriers

Test

Choose

⁠

Winning aspiration

To win by providing resources to the community so it can help grow, utilize automation and increase quality of the Design activities while securing community sustainability.

Where to play

Geography: In what countries/regions do you seek to win?

Primary focus in Calgary. Secondary focus in Alberta

Customer: Which segment(s) – demographic and attitudinal – do you seek to win with?

Corporate sponsorships

Government grants

Marketing partnerships

Channel: Through which distribution channels do you seek to win?

Outreach campaigns to local organizations and businesses

Government grants applications

Networking events

Offer: What offerings (e.g., product categories, content, services) do you design and execute this

strategy against? What offering is needed to win with this customer?

Attracting talent

Brand visibility and marketing opportunities

Corporate responsibility and public image

New business development

Access to talent pool

Tax deductions

Stages of Production: What parts of production do you do yourself ?

Targeted outreach

Individual emails

Meetings with individuals

Mention during events

Reference material and reports providing proof of impact in the community.

How to win

Differentiation on the basis of the part the community plays in the development and diversification of a tech community in the city and the province.

Capabilities

Large outreach, extensive network, good public perception and solid relationships.

Management systems

Meetup, Google suit, LinkedIn, Slack and Coda

Newcomers

Students

Career-transition

Mid-Designers

Senior Designers

Want to print your doc?
This is not the way.

Try clicking the ··· in the right corner or using a keyboard shortcut (

CtrlP

) instead.