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"Emerging Trends in UX" (73.1%), indicating a strong desire among respondents to stay informed about the latest industry developments. "AI & Design" (70.6%), reflecting interest in integrating artificial intelligence into design. "Design Thinking" (68.9%), underscoring the importance of this foundational methodology in DT. Career development (67.2%) Application of UX across different industries (67.2%) UX Research Methods" (61.3%) Tools and Software for UX Design" (47.1%)
Neo Financial team (4 mentions)J5 (3 mentions)Helcim (3 mentions)Critical Mass (2 mentions)Tiller Digital Team (2 mentions)City of Calgary UX team (2 mentions)Public Eye (2 mentions)Public Eye (Marc Husted & Morgan Curley)Benevity (2 mentions)Clio (1 mention)Evans Hunt (1 mention)
Companies and Teams:Critical Mass (2 mentions)J5 (3 mentions including "J5 design," "J5 team")Tiller Digital Team (2 mentions, including a specific interest in hearing from the founder)ClioNeo Financial team (4 mentions, including individuals and teams)City of Calgary UX team (2 mentions)Public Eye (Marc Husted & Morgan Curley, 2 mentions)Helcim (3 mentions)Evans HuntW21CBenevity (Product/UX designers/Design teams specifically, 2 mentions)Individuals:Sandra Murillo Paz, UX Manager - NutrienMargo from InceptionUJake Janosik (Neo Financial)Max HurdJulieta FajardoVincent DansereauThomas Alvarez (Chief Product Officer at Goodlayer)Rodolfo Casagrande (Head of Design at Helcim)Victor MontalvaoMarcio BomfimPreet SinghPaul LapkinChris DoPaula Deschamps and Luis BerumenYouTubers/Online Personalities:Bring Your Own Laptop (YouTuber)Interests in Non-Calgary Companies:Designers from Stripe, Shopify, or Wealthsimple, particularly those working remotely.General interest in designers succeeding in non-Calgary companies but located in Calgary.Other Notes:Interest in learning more about Service Design teams in Calgary.Any speaker deemed suitable for the event.Specific interest in hearing perspectives from Tiller Digital's founder on running a successful design business.
Interest in Online Participation:Multiple respondents expressed a desire for an online streaming option for the event.Support and Excitement:There is enthusiasm for the event, with some individuals from outside Calgary, particularly Edmonton, expressing willingness to attend or help with the organization.Participants are interested in building a UX community that can share and grow together, especially in the context of remote work.Considerations for Non-Calgary Participants:Suggestions were made to consider special accommodations or lower rates for attendees from outside Calgary, such as those from Edmonton.Learning and Collaboration:Some participants are keen to learn about different design processes, team collaboration, and to hear about challenges and solutions from other designers.There is also interest in mentor-mentee relationships and learning about the roots and future of UX as a holistic, multi-disciplinary profession.Local and Global Networking:Newcomers to Calgary are eager to extend their networking and participate in local events.There is a suggestion to promote the conference through local Calgary media.Sustainability Concerns:A zero-waste approach was suggested, with a focus on reducing unnecessary waste, especially related to swag and event meals.Event Content and Format:While AI is a hot topic, some participants feel it has been overemphasized and would prefer a broader range of topics.Quick, quirky workshops, and smaller group sessions for networking are appreciated and suggested as effective formats for the event.General Offers to Help:Several respondents expressed a willingness to be involved in the planning, implementation, or moderation of the event.Gratitude:Multiple participants thanked the organizers and expressed appreciation for the efforts being made to host the event.
Survey Summary
Number of participants: 120 responses
Date: August 23, 2024
Participants: Calgary UX members, also shared in LinkedIn and other channels.
Participant roles
Nearly half of the respondents (48.3%) are currently working UX professionals, highlighting a strong presence of active practitioners within the UX field. Additionally, a significant portion (26.3%) of the participants are seeking their next opportunity in UX, suggesting a substantial number of individuals in transition, either between jobs or exploring new career paths within the industry. Students comprise 9.3% of the respondents, reflecting a smaller yet notable group preparing to enter the workforce.
Key Conference Factors
Workshops, hands-on sessions, and networking opportunities are the most critical factors in attendees' decisions to participate in a UX design conference. Keynote speakers, the cost of attendance, and the location of the conference are also important considerations but to a slightly lesser degree. The length of the conference and the quality of the venue, while still relevant, are not as pivotal in the decision-making process.
For conference organizers, this data underscores the importance of offering engaging, interactive content and ample networking opportunities, while also considering affordability and logistical convenience to ensure a successful event.
Top topics
The survey results reveal that the most relevant topics for the conference are:
All the rest of the topics with 0.8% were options entered by survey participants.
Conference Ticket
The majority of respondents (39%) are willing to pay between $20 and $40 for a full 1-day UX design conference.
The next largest group, 32.2%, is willing to pay between $41 and $60, indicating a moderate increase in price tolerance. A smaller portion of participants, 12.7%, is comfortable with paying $61 to $80, while even fewer are willing to pay between $81 and $100.
The remaining respondents either prefer lower price points. This suggests a wide range of budget sensitivities among potential attendees, with a significant preference for lower to mid-range pricing.
Most attractive additional features
"Early Bird Discounts" are the most compelling feature to increase conference attendance, with 79.8% (91 respondents) selecting this option. "Networking Lunches or Dinners" are also highly valued, with 63.2% (72 respondents) considering them an attractive addition. "Conference Swag" and "Continuing Education Promotions" are moderately appealing, selected by 41.2% (47 respondents) and 36.8% (42 respondents), respectively. Other features like a "Digital Gift Bag" (26.3%) and "Group Discounts" (21.1%) were less influential, while options like "Mentorship Swag" and career development credits were selected by only 0.9% of respondents, indicating minimal impact on attendance decisions.
Summary of Suggestions
Recommended speakers by mentions:
Recommended speakers by Category:
Feedback and open suggestions:
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