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KPMG Stage - Shift 1

MC: Jessica Snow

Session 1 (10am)

Fouad Jallouli, Ian Harding, Albert Jame, Raul Nemes | Promoting a Culture of Cross-Functional Collaboration

Hi everyone, welcome to our panel discussion: Promoting a Culture of Cross-Functional Collaboration.

Collaboration is at the heart of great design—but as many of us know, bringing different teams together isn’t always easy.

From proving design’s value to balancing delivery goals, fostering true cross-functional teamwork takes strategy, trust, and open knowledge sharing.

Today, our panelists will share practical strategies for aligning teams, advocating for design, and building a culture where collaboration leads to shared success.

Our panelists are:

Fouad Jallouli, the Director of Service Design for the Government of Alberta. With experience spanning fintech, energy, social services, and retail, he helps organizations align business goals with customer needs.

Albert Jame, Partner and Chief Experience Officer at zu, a Saskatchewan-based digital product agency where he helps organizations bridge strategy with execution.

Ian Harding, Director of Design and UX with a two-decade track record of building human-centered digital products.

Raul Nemes, VP of Product at Motivity, where he leads the development of clinical software for behavior therapists helping children with autism.

And last, but not least, we have Ammneh Azeim as our moderator to guide today’s discussion.

Ammneh is Director of User Experience at Alberta Health Services and one of our UX Camp founders and organizers.

Please join me in welcoming our panel!

[Pause for applause]

Session 2 (11am)

Jessica Snow & Nicola Gutteridge | Championing the User: Creating Cultures that Advance UX Maturity

Hi everyone, I’m excited to be able to introduce my own session today, Championing the User: Creating Cultures that Advance UX Maturity.

We all know that great UX isn’t just about design—it’s about building a culture that prioritizes users, fosters collaboration, and drives impact.

In this session, we’ll explore strategies to assess UX maturity, break down silos, and position UX as a key driver of success your organization.

I’m Jessica Snow, Manager of Digital Content at the University of Calgary and I’m here with my close colleague Nicola Gutteridge, Manager of Digital Experience.

Today, we’re going to share the story of how we moved UX to the front and center of the university’s business strategy and provide you with some practical tips and key takeaways so you can do the same thing at your organization.

Please join me in welcoming Nicola to kick us off!

[Pause for applause]

Session 3 (11:30am)

Cory Davison | UX in the the Experience Equation: From Silos to Growth Engine

Welcome to UX in the Experience Equation: From Silos to Growth Engine.

Too often, UX is seen as a silo rather than a business driver. But what if it could be a growth engine?

Today, Cory Davison, author of The Modern Customer Experience: The 4X Method™, will seek to answer that question challenging conventional thinking and share a proven framework used by fast-growing companies to connect key experiences and deliver real business impact.

As CEO of 4Xperience and an MIT-certified AI strategist, Cory has helped industry leaders like Toyota, Shopify, and Benevity align teams, break silos, and turn UX into a catalyst for transformation.

Please join me in welcoming Cory!

[Pause for applause]

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