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Classroom 1 - Shift 2

MC: Robert Andruchow

Session 1 (1pm)

Petra Kiss | Beyond the Walls: Trojan Horse Tactic for Effective UX Testing

Welcome to Beyond the Walls: Trojan Horse Tactic for Effective UX Testing.

In this session, Petra Kiss, a researcher at the City of Calgary, will share her insights on fast and effective UX research in the high-stakes world of healthcare.

Petra will address common misconceptions, such as the belief that only large-scale studies provide value or that tests need to be perfect to offer insights.

And through a real-world case study, Petra will show how to adapt UX testing to specific circumstances and events to still deliver impactful results.

Please join me in welcoming Petra!

[Pause for applause]

Session 2 (1:30pm)

Carolyn Morgan, Peter Tunkis | Methods Madness: Navigating Between Qualitative and Quantitative Research Approaches

Welcome to Methods Madness: Navigating Between Qualitative and Quantitative Research Approaches.

In this session, we’ll dive into the evolving conversation about qualitative and quantitative methods in UX research.

Carolyn Morgan and Peter Tunkis will guide us through the similarities, differences, and limitations between these two approaches, and show how combining them can elevate research and drive innovation.

Carolyn is a Design Research & Strategy Leader with a strong background in mixed-methods research, while Peter is a Data Scientist and Applied Researcher with expertise in data-driven and mixed-methods analytics.

Please join me in welcoming Carolyn and Peter!

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