Organic search was the primary method by which visitors got to the site. The search channel brought in 75% of the website traffic, up from 68% in the previous quarter.
This is the GA4 report which shows the channels that visitors are coming through. While we don’t see the nice pie chart - the percentages correspond to those from UA. I.e. Organic Search reportedly drove 72.4% of the traffic to the site.
I would guess that a good portion of the direct traffic could be from testers.
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