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Website traffic
The number of website visitors to the site last year was up 400% according to Google Analytics.
Organic search (i.e. from /google.com) traffic was up 380% and represented the largest acquisition channel for the site at a bit over 47% of users.
Organic social traffic(coming from social media) - which I think also includes paid social - was the second largest channel for new users (increasing by 438%) and was connected to nearly 39% of visits to the site.
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