Braydon is an marketing operations and profit-centric entrepreneur, specialized in commercialization, digital transformation and organizational development.
Grew top-line revenue 150% over 2 years, increased gross-margins on services businesses to 75% and captured 50% profit share in a multi-participant joint-venture and has brought multiple technology and services products to market.
Beyond growth, developed a robust remote-first company culture with a <2% attrition rate during the great resignation.
Takes a research and agile approach to marketing and product development, and is a named inventor on a patent-pending antiviral and anti-bacterial, advanced material for use in wound-care, masks and gowns, currently under review with the FDA.
Adroit in board-interactions, strategy and tactics, and sweeping the factory-floor. Low-ego, collaborative style adapts well to myriad complex business environments.
Recent activities:
Crafted large-pharma departmental strategy to in-source services, saving $30m in supplier costs with a 3x ROI.
Designed Go-To-Market strategy for stealth Kevlar start-up leading to new, robust IP strategy, vendor contract development and DoD funding round.
Negotiated large marketing and distributor contract for small consumer products company, increasing volume of shipped products by over 400%.
In his free time, Braydon hangs out with his family and friends, hits a few triathlons and writes the occasional string quartet.
