Braydon McCormick

Braydon McCormick - marketing leadership

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Braydon McCormick

Braydon McCormick PhD.

b@mcco.us | +1 908 625 1062 (m)

Commercial leader, driving product and revenue growth and employee engagement.

Over the last 20 years, Braydon has developed and implemented products and capabilities to transform how people and companies interact, operate and generate revenue. From strategy through adoption and analytics, his work has created scale, effectiveness, and efficiency, and has influenced implementation at the largest Life Science enterprises.

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Signature Capabilities:

Situational assessment: Identify key gaps and opportunities for digital integration.

Developing strategy: Capability and business vision, change mandates and outcomes planning.

Increasing revenue and margins: Creating new lines of business, improved P&L/cash flow.

Remote/hybrid employee engagement: Methodologies, tools, management practices.

Improving customer satisfaction: KPI development, team management, digital deployment.

Aligning with customers: Assessing needs, building solutions and driving growth.

Technology alignment: Ensuring technology aligns with business goals.

Commercializing tech: From lab and University science to viable products and licensing.

Intellectual property: Crafting and implementing IP strategy, planning and execution.

Regulation: Navigating FDA pathways and developing strategy and protocols.

Key Accomplishments:

Added new digital portal and engagement products, driving company growth over 60%.

Increased profitability to 35% EBITDA with 75% gross margins through automated processes.

Saved over $2Bn in travel costs over 5 years across all clients.

Supported client digital meeting and training implementations across 63 countries.

Built a global, digital-enabled service organization for 24/7 delivery support.

Integrated all business capabilities allowing for uninterrupted 300% org growth in 6 months.

Developed robust, remote-first organization with <3% attrition.

Designed and implemented technology-enabled service products for Life Sciences, used by over 1M virtual meeting participants, in over 60,000 meetings, across 100 countries.

Assembled a global supply chain for manufacturing millions of advanced material medical masks.

Opened and developed key accounts at 10 of the Top 20 global pharmaceutical companies.

Crafted research agenda leading to breakthrough, patent-pending antiviral advanced material.

Completed initial FDA approval path for antiviral & antibacterial medical mask.

Experience:

Co-founder and Operating Executive | April 2020 - Present |

Aclara.us⁠

Aclarawell.com⁠

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Aclara develops, manufactures, and distributes a patent-pending, antiviral material for masks, gowns and wound dressing, currently under FDA review.

Braydon took an unproven lab concept, crafted the science agenda, scaled the manufacture, ran the FDA approval process and developed a Joint Venture bring a new product to market.

Guided science direction and testing strategy leading to breakthrough research success.

Navigated FDA medical device approval landscape and subsequent validation requirements.

Set up scalable global operations: supplier management, channel management.

Developed Joint Venture with No.1 US kids mask manufacturer, increasing revenue 700%.

Co-invented advanced, patent-pending, nanofiber, antiviral filtration technology.

Ensured eCommerce aligned with 24-hour, rapid drop ship.

Negotiated IP contract with George Washington University with <2% royalty base.

Board Member | June 2016 - March 2022 |

Intempio.com⁠

Intempio provided scaled digital meeting and HCP engagement services to global Life Science companies.

Driving a turn-around from an existing company, Braydon orchestrated a startup revival through robust enterprise sales, personally closing accounts at Top 5 Pharma organizations, while driving down internal costs to accelerate profit.

Internal: Drove 30% EBITDA and 75% Gross Margin P&L for a 60-person organization.

Internal: Developed high-touch, customer-centric services offerings for multi-year client retention.

Internal: Established remote culture for empowered problem solving and community building.

Client: Increased HCP touches 100% by transforming virtual Speaker Programming to high-scale, low-touch, compliant delivery.

Client: Transformed Advisory Board programming to rigorous digital data extraction methodology.

Client: Saved $30m in 12 mo, by transforming training delivery to workshop virtual and async model for low-cost delivery.

Co-founder | September 2010-June 2016 | Rvibe

RVIBE was a pioneer in custom virtual training design and delivery for global Pharma. RVIBE was merged into Intempio.

Braydon created the Rvibe concept and grew services revenue from $0 to $2M over 12 months by securing annual training contracts with large global pharma companies.

Internal: Crafted positioning and pricing leading to 900% revenue growth in 2012.

Internal: Increased gross margin by 30% through strong value pricing and productization.

Client: Transformed on-site training to broadcast and virtual delivery during H1N1 pandemic.

Client: Built and implemented digital LMS system for training management and delivery.

Founder | April 2004 - September 2010 | Rvibe

The original RVIBE was a ground-breaking peer-to-peer music file-sharing company with distribution licenses from the top US based record labels. In 2007, after failing to raise investment during the financial crisis, RVIBE pivoted to live, interactive concert streaming.

Designed UX, UI and data architecture for social-network driven sharing service.

Struck licensing deals worth over $10m with all four major recording labels.

Designed early viral marketing campaign leading to 400% increase in user base in 2 months.

Raised seed round institutional capital for initial build.

IT Program Director | August 2001 - October 2007 | Metropolitan Life

Institutional IT at MetLife was a $1Bn shared services organization supporting the top revenue generators for this global icon.

Delivered $20 million shared infrastructure project leveraging matrix resources.

Overhauled server infrastructure for intranet web presence servicing 56,000 MetLife associates.

Deployed CMMi Level 2-3 process improvements to drive down per-line of code costs.

Created high performing team of project managers to support 4,000 software developers.

Implemented project portfolio management processes driving down code redundancies by 20%.

Internet Engineer | September 1999 - August 2001 | Fidelity Investments

During the Y2K period, Fidelity called upon an elite team of software and hardware experts to roll out web 1.0 capabilities to their top fund managers.

Recruited to support $1+ trillion mutual fund business for deploying secure Web infrastructure.

Provided developmental support to international fund-management web applications with over a trillion dollars in holdings. Reported directly to Vice President of Infrastructure.

Increased system availability from 85% to 97% for 70+ critical applications supporting $1+ trillion core business.

Education

Doctorate, Music Theory and Composition; Boston University

Bachelors, Russian and Music; Colby College

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