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Central Desi - Audience Research Playbook
Central Desi Audience Research Project
Summary Report
Audience Research
Questions + Hypotheses
Focus Group Interviews
Survey
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Project Task List

This is an example of the tasks you'll need to accomplish for your Audience Research.
Audience Research Task Tracker
Project
Task
Assigned To
Task Stage
Link to resources
Due date
Getting started
2
Set research goals and questions
​
Complete
​
Design survey and interview guides
​
Complete
​
Understand our readers
1
Distribute newsletter survey
​
In Progress
​
Map community information landscape
2
Conduct focus groups with subscriber segments
​
In Progress
​
Interview community leaders
​
Not Started
​
Analyze data and develop recommendations
3
Synthesize quantitative and qualitative findings
​
Not Started
​
Outline strategic product and content recommendations
​
Not Started
​
Present findings and recommendations
​
Not Started
​
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