Brand Signatures

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Full Lock-up

BIG logo’s Full Lock-up is the brand’s most complete mark. It is the busiest lock-up and should be used sparingly. It is recommended to be used in instances where the canvass has ample space and when the company needs a full introduction of its identity.

Overview

BIG - Coda Builder - 220408-75.png

Construction

The Full Lock-up is composed of the Abbreviated Lock-up and the logotype of the Main Lock-up. They are separated by a vertical line. The distance between the Abbreviated Lock-up and the line is equal to the width of the BIG icon. The distance between the line and the logotype is equal to the width of the BIG icon.
BIG - Coda Builder - 220408-42.png

Color Variations


Full-Color

BIG - Coda Builder - 220408-75.png

One-Color Versions

BIG - Coda Builder - 220408-20.png

Black & White

BIG - Coda Builder - 220408-77.png

Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Lock-up is equal to the height of the BIG icon.
BIG - Coda Builder - 220408-28.png

BIG - Coda Builder - 220408-82.png
The minimum size of the Main Lock-up is at a width of 1 inch or 96 pixels. This is the smallest possible size that the mark can be produced or displayed.

Misuse

BIG - Coda Builder - 220408-65.png
Do not stretch the logo in any way when scaling.
BIG - Coda Builder - 220408-67.png
Do not recolor the logo with colors outside of the prescribed logo color combinations.
BIG - Coda Builder - 220408-69.png
Do not use a different font for the logotype.
BIG - Coda Builder - 220408-72.png
Do not place the logo in a container.
BIG - Coda Builder - 220408-73.png
Do not display or reproduce at an insufficient resolution so as to cause pixelation.

BIG - Coda Builder - 220408-66.png
Do not stretch the logo in any way when scaling.
BIG - Coda Builder - 220408-68.png
Do not rearrange the logo’s elements.
BIG - Coda Builder - 220408-70.png
Do not add any effects such as stroke, drop shadow, emboss, glow, etc.
BIG - Coda Builder - 220408-71.png
Do not recreate a one-color version where the icon’s integrity is not maintained.
BIG - Coda Builder - 220408-74.png
Do not rotate the logo.


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