BIG logo’s Full Lock-up is the brand’s most complete mark. It is the busiest lock-up and should be used sparingly. It is recommended to be used in instances where the canvass has ample space and when the company needs a full introduction of its identity.
Overview
Construction
The Full Lock-up is composed of the Abbreviated Lock-up and the logotype of the Main Lock-up. They are separated by a vertical line. The distance between the Abbreviated Lock-up and the line is equal to the width of the BIG icon. The distance between the line and the logotype is equal to the width of the BIG icon.
Color Variations
Full-Color
One-Color Versions
Black & White
Clear Space & Minimum Size
Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Lock-up is equal to the height of the BIG icon.
The minimum size of the Main Lock-up is at a width of 1 inch or 96 pixels. This is the smallest possible size that the mark can be produced or displayed.
Misuse
Do not stretch the logo in any way when scaling.
Do not recolor the logo with colors outside of the prescribed logo color combinations.
Do not use a different font for the logotype.
Do not place the logo in a container.
Do not display or reproduce at an insufficient resolution so as to cause pixelation.
Do not stretch the logo in any way when scaling.
Do not rearrange the logo’s elements.
Do not add any effects such as stroke, drop shadow, emboss, glow, etc.
Do not recreate a one-color version where the icon’s integrity is not maintained.