Explore

Process

Get the Business requirement/goal

Investigate

Get the relevant data and metrics

analytical reports, Affected KPIs ...

Understand the business context

Competitive analysis

Identify Users - empathize

Identify the relevant users

Create those user personas

⁠

Sketch and name

Behavioral, demographic info

Their pain points and needs

Goal: Set aside assumptions and gather real insights about the user's needs, barriers, and motivations.

Activities: User interviews, shadowing/observation, diary studies, and empathy mapping.

Outcome: A deep, unpolished understanding of the user's reality.

User journeys

their environment

Prioritise pain points

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⁠

Formulate a problem statement/HMW statement

Ideate

Initial Goal: Quantity over quality initially. Push past the obvious "first ideas."

Activities: Brainstorming, Crazy 8s, SCAMPER, Worst Possible Idea, and sketching.

Outcome: A prioritized list of ideas to move forward with.

Define design goals- hypothesis

What [Feature, change, experience..] → for Who [user persona] → achieve this Outcome [Goal] → Validate with Feedback [market feedback, KPIs. Ctrs, Qualitative and Quantitative insights(surveys, reviews etc)

Build- Prototype, MVPs

Goal: Create something tangible enough to test, without spending unnecessary time or resources on fidelity.

Activities: Paper prototypes, wireframes, mockups, or even role-playing services.

Outcome: An artifact (digital or physical) that can be tested.

Validate

Goal: Validate assumptions and learn what fails. "Failure" here is a success because it saves engineering time later.

Activities: Usability testing, A/B testing, and feedback sessions. interviews

Outcome: validated insights that either greenlight development or send you back to a previous stage (often Define or Ideate).

Rollout, test, and repeat

Activities: 10,20,30 -100% rollout, Google Analytics, Hot Jar....

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Layouts

Content ↓ Hierarchy ↓ Zones ↓ Grid ↓ Spacing system ↓ Blocks ↓ Components ↓ Refinement

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