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Photos for PMax to showcase the best of Hobbs.Shifted more budget to PMAX and launched a separate parking campaign.Updated ad copy to emphasize urgency, live support, and move-in specials to drive more actionPrioritized call extensions and call-focused assets over website-focused actions, because the majority of conversions in Hobbs happen over the phone.
Hobbs Self Storage Search - $500/moHobbs RV/Boat/Vehicle Parking - $200/mo
Add $200 into Hobbs Self Storage Search; investing more into high-intent search terms will help us capture those leads at the moment they’re ready to act. Review call times to identify peak windows, then schedule call-only ads during those hours.We’re watching for three main things:Increase in qualified calls from Search (more volume with same or better cost per lead)Improved engagement from parking campaign (clicks, calls, possibly a few rentals)Better overall conversion mix; we want to maintain strong call performance while nudging online reservations up over time
Once a week posting on Google Business Profile and FacebookRolled out out new Facebook optimization framework which includes more call to actions, bio, photos captions etc. Matched Categories (GBP)Set Custom Username (e.g., /HobbsSelfStorage)Updated the Cover PhotoDeleted Old PhotosCreated & Pinned Facility Photo AlbumCreated & Pinned Facility Video Added Alt Text & Descriptions to PhotosAdded Service AreasAdded Services: Online Booking & Online ReservationsCompleted the 'About You' Section (2,000 characters)Turned Off MessengerTurned Off ReviewsUpdated CTA to Call Now
Q2 2025
04/09 - 07/09
Copy of Copy of Hobbs GAds
Location
Reservations
Calls
Store Visits
Search
7
49
82
PMax
1
25
18
Total
8
74
100
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Hobbs is a market where most leads come from calls and in-person visits, not online reservations.
Updates:
June 13 - Adjusted budgets $700/search $300/Pmax.
July 13 - Parking campaign launched
Next Steps:
Website Updates
Alternative Contact
Added ‘alternate contact’ fields to comply with legal
Military Fields
Added military fields at checkout to capture the tenant’s important military related details to comply with SCRA (Servicemembers Civil Relief Act).
Promo Banners
Custom Banner: Worked w/ Ernest for parking
Custom Facility Video
Calcumate
Meet Bumper (aka Swivl)
SEO
Phase 1: Updating the location page for hyper local self storage optimization and adding schema -
Phase 2: Continuously optimizing through schema updates and SEO content, launching and deploying blog strategy by Q3.
Local Listings
Bing
Bing Listing Optimization roll-out. We do list and manage Bing listings, but are building out a comprehensive optimization audit to improve rankings within ChatGPT. ChatGPT appears to prefer local businesses with a verified location on Bing Places, especially if that profile is considered to be complete (). Completion by EOQ.
Custom Facility Video:
Social Media (Facebook)
https://www.facebook.com/HobbsSelfStorage/
Reviews
28 Total Reviews (+27% ; Q1 had 22 total reviews)
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