Explore

Q1 2025

01/01 - 04/09

Notes

Google ads- been dominating imp share for the last 3 months- opportunity to reduce budget to save some money

Consider starting a RV Storage campaign in late august (for rv season)

Main focus is to fill up storage

Share Coda reporting

Explained the reporting dashboards

Website Dashboard- Helpful highlights

SE more robust for operational insights

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Looker studio report⁠

- (Also linked in the GAds section below) - More robust in terms of Google analytics and Google ads

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Website Updates

SEO

On Site SEO Copy updates on rates page

Schema Markups: Schema markup is used to provide search engines with additional context about the content on a page. For Hobbs Self Storage, we have implemented structured data using JSON-LD for:

Business Information: Structured data for the location, business hours, and contact information to improve local SEO and make it easier for Google to display relevant information directly in search results.

Self Storage Schema: Schema markup was added to service-related pages to give search engines better context, which can help these pages rank higher for relevant queries.

Alt Text in Images and Image Naming Conventions: We’ve optimized images across the site by adding descriptive alt text and adjusting naming conventions to align with SEO best practices.

New photos added to website and GBP

Google Business Profile

GBP Stats (01 Jan 2025 - 01 Apr 2025)

4,220 views

143 Website button clicks

103 CTC

118 Direction requests

GBP Reviews

22 total reviews (+5%)

GBP Weekly & Monthly Maintenance Checklists:

Weekly GBP Maintenance

Monitoring and responding to reviews – Within 24 hours for engagement.

Checking Q&A activity – Answering common customer questions.

Monthly GBP Maintenance

Updating business descriptions and services – Keeping details fresh.

Reviewing Google Insights and performance data – Identifying growth opportunities.

Reviewing photos and adding more if need be – Ensuring the profile

Social Media (Facebook / GBP)

Weekly postings to align with best practices

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Calendar Link⁠

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Google Ads

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[ATOM:STA:HOB] Analytics Dashboard

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| Monthly Budget: $1,300

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