This document aims to establish a comprehensive Marketing Content Strategy designed to fuel growth for Rhosonics. We'll begin by meticulously defining our Ideal Customer Profiles (ICPs), understanding their core needs, decision-making processes, and preferred channels for information gathering. Based on these insights, we'll craft a diverse array of content tailored to each stage of the customer journey – from awareness to conversion, and finally, loyalty and advocacy. This strategy emphasizes a multi-channel approach, strategically distributing content across our website, email campaigns, social media platforms, and additional touchpoints where our ICPs are most engaged. The ultimate goal is to establish Rhosonics as the go-to authority within our target industries, driving lead generation, sales, and long-term customer success.
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Social Media Strategy
