Date: 02/05/2024
Objective: Discussing strategies for refining our marketing approach and content creation process, with a view towards creating a content sharing calendar for social media, and sending updates from R&D every two weeks.
Key Points
Define ICP (Ideal Customer Profile) We need to define our ideal customer profile(s) more precisely to tailor our marketing efforts effectively. Consider demographics, business types, and behaviors of our target audience. Target Audiences and Segmentation Identify specific target audiences within our broader market. Develop segmentation strategies to personalize our messaging and content for different audience segments. Audiences should be precise enough for proper targeting, but large enough to be able test impact of Marketing efforts. Types of Posts/Blogs to Have Based on target audiences and goals, identify which types of content to post and when. Explore different content formats such as articles, videos, infographics, emails etc. Determine topics that resonate with our audience and align with our brand messaging. Establish a content calendar to plan and organize our content creation efforts. Schedule regular posts and blogs to maintain consistency and engagement. Make space in the calendar for two posts from R&D per month. Investigate software solutions for converting 2D images into 3D models.
Action Items
: Draft a document summarizing the meeting points from your perspective. : Pass the document to Stefan for his input and revisions. : Review and edit the document, adding any additional insights or recommendations. : Schedule a follow-up meeting in two weeks to review progress and discuss further strategies. 
Meeting notes