Meeting 14th July

Why we picked this startup in the first startup

Opportunities for people to go online not possible before

New streams of income for people in tier 2 and tier 3

House wives

Opportunties for small business owners

Have a separate doc as script

Demo of the app can be given

Competitor slides

Make the diagram

Flow

why meesho - A

what is meesho and demo - N

Founders - A

Diagram - A

Competition and mkt share - A

Operating market and size of market - A

Learning from Meesho - A

Value prop - A

Challenges - A

Punchline/tag line - check?

Why Meesho?

Good morning everybody, welcome to our team training session. Today we are going to talk about a startup called Meesho. Meesho is an social e-commerce platform that enables small businesses/ individuals to start their online stores via social media apps such as Whatsapp, Instagram and facebook. The company was founded in dec of 2015 by Vidit and Sanjeev with its headquarters in blore. Currently Meesho has a valuation of $2.1 billion with 17 mn resellers on the paltform out of which 15mn are women! The reason why we picked meesho is because we wanted to have a startup that had a unique business model which catered to the indian market. Another reason we picked Meesho is because it’s a platform that helps individuals in tier 2 and tier 3 cities to monetise their skills and business ideas by providing them tools and access, which is crucial as it adds another income stream to people living in tier 2 and tier 3 cities.

Founders

self explanatory

Learnings from Meesho

They found a pressing problem that was specific to the Indian market and then created a business model around this problem, rather than copying an already existing business model. Therefore, allowed them to create a business model which was unique and custom to the indian market

Being persistent is the second key learning from the jounrey of Meesho! In many interviews Vidit mentions how numerous people mocked and laughed at the founding team’s idea of starting meesho as they didn’t believe in it. However, rather than stopping, Vidit and Sanjeev continued to test the product in the market and got great response from the resellers and customers as they had a smoother and more streamlined experience. And one thing led to another and now after 5 years the company is impacting million’s people in a postive manner.

Beyond valuation - as I mentioned before Meesho is valued at 2.1 billion dollars currently, however meesho is more than just the valuation. the company is helping millions people earn new streams of income, helping people make their own identities through their businesses, and helping people by providing them resources and tools which makes it easier to start their businesses (which interns promotes more people to start businesses built on the foundation of their passions and interests)

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