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why meesho - A
what is meesho and demo - N
Founders - A
Diagram - A
Competition and mkt share - A
Operating market and size of market - A
Learning from Meesho - A
Value prop - A
Challenges - A

Slide 1: A

Good morning everybody, welcome to our team training session. Today we are going to talk about a startup called Meesho. Meesho is an social e-commerce platform that enables small businesses/ individuals to start their online stores via social media apps such as Whatsapp, Instagram and facebook. The company was founded in dec of 2015 by Vidit and Sanjeev with its headquarters in blore. Currently Meesho has a valuation of $2.1 billion with 17 mn resellers on the paltform out of which 15mn are women! The reason why we picked meesho is because we wanted to have a startup that had a unique business model which catered to the indian market. Another reason we picked Meesho is because it’s a platform that helps individuals in tier 2 and tier 3 cities to monetise their skills and business ideas by providing them tools and access, which is crucial as it adds another income stream to people living in tier 2 and tier 3 cities.

Slide 6-7(Founders):A

Vidit and Sanjeev co-founded the startup in 2015! Vidit is currently the CEO of the company whereas Sanjeev is the CTO of Meesho! Vidit and Sanjeev were in the same batch in IIT delhi and both of them graduated with a degree in electrical engineering in 2012. Meesho wasn’t Vidit’s first startup, in 2011 he co-founded a company called pledge which was an online placement portal for underprovelged youth. He then went on to work at Inmobi and ITC in strategy and operations. He was listed in forbes 30 under 30 and fortune’s 40 under 40. Sanjeev worked at Sony as an android developer before co-founding meesho with Vidit! Meesho was also admitted into y combinator in 2016 and got a seed investment from y combinator. sanjeev was also listed in forbes 30 under 30 and fortune’s 40 under 40

Slide 3-4(meesho meaning):N

hey named their business Meesho, which is short for ‘My Shop.’ It allows businesses to attract customers, develop a brand identity and sell products online using the power of social media, including Facebook, Whatsapp, and Instagram. Since its launch, it’s grown phenomenally and now ranks as India’s most popular online marketplace for resellers.

Slide 2 (about meesho):N

Meesho was formed in 2015 by Vidit Aatrey and Sanjeev Barnwal. They shared a dream of helping entrepreneurs across India develop their micro and small businesses by taking their ambitions online and leveraging new technologies to turn their dreams into reality. Meesho is a social e-commerce platform that enables small businesses/individuals to start theri online stores via social social channels such as Whatsapp. In FY20 they had a revenue of 341 Crs with a valuation of $2.1 billion dollars. They currently have 17 Mn resellers on the platform, out of which 15 Mn women. Their main target audience in terms of resellers are women and their mission...

Mission Slide:N

Almost 9 out of every 10 individuals in India have a dream of starting his/her small business. Given the increasing number of self-employed, small business owners, gig workers in India it is no surprise that Indians have an enterprising mind. However, starting a business requires a lot of capital. India is not such a rich country. Most people do not have access to capital. These people who never had the opportunity to start a store came onto our platform and became entrepreneurs for the first time. One can come to Meesho and start their shop on WhatsApp, access anything from our supplier marketplace, and as per consumer orders, purchase is made from the marketplace.
Meesho’s mission is to help women achieve financial independence. Its first TVC, conceptualised by DDB Mudra, focused on an unstated need of a woman, which is to claim what she rightfully deserves – her own identity. The film celebrated the unstoppable spirit of women who overcome all social and economic barriers with the line that captures the sentiment of 'Not just a homemaker, a Meesho Entrepreneur.'
play video

Biggest Achievement slide:N

one of Meesho’s biggest achievements is empowering women in India to run their own home-based businesses and create a new professional identity for themselves. “When they started Meesho, theys realized that a large number of women aspire to have a professional identity. But for any business, you need money on day one to start, something which is not easily accessible in India. By solving this problem for tens of thousands of women, we are enabling them to be entrepreneurs, and make a name for themselves,” CEO Aatrey has explained.

Slide 8(Videos):N

These are a few videos of Vidit talking about Meesho

Slide 9(Business Model):A

Now we are going to talk about Meesho’s business model!

Slide 12(How it works):A

There are 4 entities in the model, the first is the supplier, the second is Meesho, third are the resellers on the meesho platform and the last are the end consumers. First the supplier provides Meesho with a range of products, meesho then curates these products into product catalgoues and lists it on their app! Resellers can choose from the catalogues and they can then set a price and share these products on their whatsapp group, on these whatapp groups are the end consumers who can buy the product. Once the order is placed by end consumer, the reseller places an order on the meesho app, meesho then places an order to the supplier. Once the product is made by the supplier, meesho picks up the order from the supplier and then delivers the order to the end consumer. The payment is also taken care by meesho and within 10 days the reseller recieves their payment from meesho.

Slide 5(Demo of App):A

Explain how the app works

Slide 10(Revenue streams):A

Currently Meesho has two main revenue streams which is Commission and Rank Push! Whenever resellers buys product from Meesho they charge a 10-20% commission on according to the product. Rank push is when a reseller want to get more visibility on the platform they can pay a certain amount to meesho and meesho would showcase the products at the top of the product range. These are the current revenue streams for Meesho! There are also future opportunities for revenue streams which is selling data and logistics. Data is called the new oil and Meesho could sell data to enterprises without voilating privacy concerns and this can create a revenue stream for them. Another stream is logistics, currently Meesho shipping expensive are excessive, therefore through logistics technology they could cut down on shipping expenses and they can make a greater margin of profit on each shipment!

Slide 11(Major expenses ):A

This is the breakup for the major expenses of Meesho

Slide 13 ( Value propositions)A

Three main value propositions:
Start business with almost zero investment
Provides idnividuals with tools and resources
Streamlined experience for resellers

Slide 15(Competition):

Slide 16(Operating markets):N

Slide 17(Size of markets):N

Slide 18(Timeline of meesho):A

Slide 19-20(Funding and valuation):N

Slide 21(Learnings)A

They found a pressing problem that was specific to the Indian market and then created a business model around this problem, rather than copying an already existing business model. Therefore, allowed them to create a business model which was unique and custom to the indian market
Being persistent is the second key learning from the jounrey of Meesho! In many interviews Vidit mentions how numerous people mocked and laughed at the founding team’s idea of starting meesho as they didn’t believe in it. However, rather than stopping, Vidit and Sanjeev continued to test the product in the market and got great response from the resellers and customers as they had a smoother and more streamlined experience. And one thing led to another and now after 5 years the company is impacting million’s people in a postive manner.
Beyond valuation - as I mentioned before Meesho is valued at 2.1 billion dollars currently, however meesho is more than just the valuation. the company is helping millions people earn new streams of income, helping people make their own identities through their businesses, and helping people by providing them resources and tools which makes it easier to start their businesses (which interns promotes more people to start businesses built on the foundation of their passions and interests)

Till date slide:A

Till date, the company has delivered orders from 100K+ registered suppliers to over 26,000 pin codes in more than 4,800 cities, helping generate over Rs 500 crore in income for entrepreneurs and serving customers in more than 4,500 Tier 2+ cities -- bringing e-commerce to Bharat.

Pandemic effect slide:N

If Aatrey and Barnwal were concerned that their business would be irreparably damaged by the pandemic, they needn’t have worried. As soon as the restrictions were lifted, people began to use the platform to buy and sell like never before. According to the latest figures, its entrepreneurs have experienced a 20-30 uplift in business compared to pre-pandemic levels.
The COVID pandemic hit it hard
When the Covid pandemic began to ripple across India, millions of entrepreneurs, and by extension, Meesho, were hit hard. Keen to help its resellers as much as possible, Meesho looked at the problems being faced by its community and tried to find a solution. Some of its efforts were ingenious, including its decision to ask sellers to make masks that Meesho then bought, ensuring at least some income for its sellers during the hard times. Yet no matter how sterling its efforts, the effects of the pandemic were still felt. “This year was the toughest the company has faced, and it was even tougher for our women entrepreneurs. In the first few months of the lockdown, we started offering small-ticket loans to them; we also reduced our commission massively on the platform,” Aatrey later said.

acquisitions slide:A

Over the past few years, Meesho has started buying up smaller businesses. In September 2019, it acquired Bengaluru-based fintech firm Altiore Capital for Rs 9.2 crore. Just a month later, it confirmed that it would be splashing out Rs 253.6 crore for the Chennai-based wealth management company Wealth Advisors India Pvt. Ltd. It’s also bought both Ashburton India Equity Opportunities and PE firm India Alternatives.
Slide 1: A
Good morning everybody, welcome to our team training session. Today we are going to talk about a startup called Meesho. Firstly we would like to define the reason behind choosing this startup . We picked meesho because we wanted to have a startup that had a unique business model which catered to the indian market. Another reason we picked Meesho is because it’s a platform that helps individuals in tier 2 and tier 3 cities to monetise their skills and business ideas by providing them tools and access, which is crucial as it adds another income stream to people living in tier 2 and tier 3 cities.
Slide 2 (Founders): A (Can be explained from Slide)
Meesho was formed in 2015 by Vidit Aatrey and Sanjeev Barnwal. Vidit is currently the CEO of the company whereas Sanjeev is the CTO of Meesho! Vidit and Sanjeev were in the same batch in IIT delhi and both of them graduated with a degree in electrical engineering in 2012. Both of them were listed in forbes 30 under 30 and fortune’s 40 under 40. Meesho wasn’t Vidit’s first startup, in 2011 he co-founded a company called pledge which was an online placement portal for underprivelged youth. He then went on to work at Inmobi and ITC in strategy and operations. Sanjeev worked at Sony as an android developer before co-founding meesho
Slide 3 (meesho meaning):N
They named their business Meesho, which is short for ‘My Shop.’ Since its launch, it has grown phenomenally and now ranks as India’s most popular online marketplace for resellers.
Slide 4 (about meesho):N
Meesho is a social e-commerce platform that enables small businesses/individuals to start their online stores via social social channels such as Whatsapp. In FY20 they had a revenue of 341 Crs with a valuation of $2.1 billion. They currently have 17 Mn resellers on the platform, out of which 15 Mn women.
Slide 5 (Mission Slide / Idea behind) : N
The founders shared a dream of helping entrepreneurs across India develop their micro and small businesses by taking their ambitions online and leveraging new technologies to turn their dreams into reality. Almost 9 out of every 10 individuals in India have a dream of starting their own small business. Given the increasing number of self-employed, small business owners in India it is no surprise that Indians have an enterprising mind. However, starting a business requires a lot of capital and India is not such a rich country. Most people do not have access to capital.
These people who never had the opportunity to start a store came onto the Meesho’s platform and became entrepreneurs for the first time. One can come to Meesho and start their shop on WhatsApp, access anything from their supplier marketplace, and as per consumer orders, purchase is made from the marketplace.
Meesho’s mission is to help women achieve financial independence. Its first TVC, focused on an unstated need of a woman, which is to claim what she rightfully deserves – her own identity. It captures the sentiment of 'Not just a homemaker, a Meesho Entrepreneur.'
play video of TV Commercial
Slide 8 (How it works): A (Can be explained from Slide as well)
There are 4 entities in the model, the first is the supplier, the second is Meesho, third are the resellers on the meesho platform and the last are the end consumers. First the supplier provides Meesho with a range of products, meesho then curates these products into product catalgoues and lists it on their app! Resellers can choose from the catalogues and they can then set a price and share these products on their whatsapp group, on these whatapp groups are the end consumers who can buy the product. Once the order is placed by end consumer, the reseller places an order on the meesho app, meesho then places an order to the supplier. Once the product is made by the supplier, meesho picks up the order from the supplier and then delivers the order to the end consumer. The payment is also taken care by meesho and within 10 days the reseller recieves their payment/Commission amount from meesho.
Slide 9 – 10 (How the app works): N
From the perspective of Reseller :
In addition to ppt & App demo
You simply need to establish a reseller account and begin reselling through Facebook, WhatsApp, and Instagram. Support and advice is provided on an ongoing basis, and there’s also the opportunity to watch instructional videos through the Hub section of the Meesho website to understand more about the process.
From the perspective of Seller :
In addition to ppt & App demo
To become a Meesho supplier, you simply need to download the Meesho app or open the website. Once you select the option “Become a Supplier,” you’ll be directed to a short form to complete your details. To create a profile, you’ll just need a GST Identification Number, PAN Card, and a bank account. Once your account is set up, you can start promoting your business and delivering orders via Meesho straight away.
Slide 11 (Revenue streams): A
Currently Meesho has two main revenue streams which is Commission and Rank Push!
Commission : Just like Amazon, Meesho also makes money on a commission basis which may vary from 10-20% based on the category of product
Rank Push : Rank push is when a seller want to get more visibility on the platform they can pay a certain amount to meesho and meesho would showcase the products at the top of the product range. These are the current revenue streams for Meesho!
Future Opportunities :
Data Selling : Data is called the new oil and Meesho could sell data to enterprises without voilating privacy concerns and this can create a revenue stream for them.
Another stream is logistics, Meesho delivery charges currently seems high and they are trying to pull it down but if they do this in effective manner using logistics technologies that can help them in generating good revenue
Slide 12 - 13 ( Value propositions) A
Three main value propositions:
Start business with almost zero investment
Provides individuals with tools and resources
Streamlined experience for resellers
Slide 14 (Operating markets):N
Slide 15 (Size of markets): N
Slide 16 - 17 (Funding & Valuation): N
Slide 18 (Timeline of meesho): A
Slide 19 Acquisitions slide: A (can be explained from slide)
Over the past few years, Meesho has started buying up smaller businesses. In September 2019, it acquired Bengaluru-based fintech firm Altiore Capital for Rs 9.2 crore. Just a month later, it confirmed that it would be splashing out Rs 253.6 crore for the Chennai-based wealth management company Wealth Advisors India Pvt. Ltd. It’s also bought both Ashburton India Equity Opportunities and PE firm India Alternatives.
Slide 20 Biggest Achievements: A
· Since its inception, Meesho has been winning awards and breaking new ground. In 2016, it was chosen as one of the first three Indian startups to ever be selected by Y Combator to participate in its three-month summer program. It was also one of the first companies to participate in Google Launchpad – the Solve for India program.
· As the company’s current valuation is $2.1 billion, making it just the fifth Indian start-up to ever achieve elusive Unicorn status (i.e startups with a valuation of $1 billion or more).
· One of the most extraordinary things about Meesho’s success is just how young its founders are. Both Vidit Aatrey and Sanjeev Barnwal were in their mid-20s when they launched Meesho, something that was celebrated in style in 2018 when they were both voted to Forbes 30 under 30 in the Retail and Ecommerce category, a list of the 30 most promising young entrepreneurs and innovative thinkers in the industry.
· This was Meesho’s one of the biggest achievement. When they started Meesho, they realized that a large number of women aspire to have a professional identity. But for any business, you need money on day one to start, something which is not easily accessible in India as discussed earlier as well. By solving this problem for tens of thousands of women, they are enabling them to be entrepreneurs, and make a name for themselves
· Till date, the company has delivered orders from 100K+ registered suppliers to over 26,000 pin codes in more than 4,800 cities, helping generate over Rs 500 crore in income for entrepreneurs and serving customers in more than 4,500 Tier 2+ cities
Slide 21 : Challenges Faced : N
Pandemic effect:
The COVID pandemic hit it hard
Founders were keen to help its resellers as much as possible, Meesho looked at the problems being faced by its community and tried to find a solution.
Then they took a decision to ask sellers to make masks that Meesho then bought on the platform, ensuring at least some income for its sellers during the hard times.
Despite lot of efforts, the effects of the pandemic were still felt.
That year was the toughest the company has faced, and it was even tougher for the women entrepreneurs. In the first few months of the lockdown, they started offering small-ticket loans to them; they also reduced their own commission massively on the platform
As soon as the restrictions were lifted, people began to use the platform to buy and sell like never before. According to the latest figures, its entrepreneurs have experienced a 20-30 uplift in business compared to pre-pandemic levels.
It’s been accused of selling fake goods : N
A news emerged that Meesho was facing a police probe after a complainant named Kunwar Vivek Singh alleged that he had received two fake products after ordering from the marketplace. It raised doubts about their authenticity. Then Meesho said that they have rigorous processes around quality checks and also elaborate training programs for their Suppliers. They take down such products whenever they come to their notice. They also remove such fake products whenever they come to their notice and also delist Suppliers who are repeat offenders.
Slide 22 (Learnings) A
Always think ahead/Innovative : They found a pressing problem that was specific to the Indian market and then created a business model around this problem, rather than copying an already existing business model. Therefore, allowed them to create a business model which was unique and custom to the indian market
· Being persistent is the second key learning from the jounrey of Meesho! In many interviews Vidit mentions how numerous people mocked and laughed at the founding team’s idea of starting meesho as they didn’t believe in it. However, rather than stopping, Vidit and Sanjeev continued to test the product in the market and got great response from the resellers and customers as they had a smoother and more streamlined experience. And one thing led to another and now after 5 years the company is impacting million’s people in a postive manner.
Beyond valuation - as I mentioned before Meesho is valued at 2.1 billion dollars currently, however meesho is more than just the valuation. the company is helping millions people earn new streams of income, helping people make their own identities through their businesses, and helping people by providing them resources and tools which makes it easier to start their businesses (which interns promotes more people to start businesses built on the foundation of their passions and interests)
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