Skip to content
10 Feature Prioritization Methods
Share
Explore
Prioritization Tool Kit

Method 6: Kano Model

Prioritize your features based on their
Modified from , by - Agile Coach at Agile by Design. And inspired by
Change: If customers had the feature? and If customers did not have the feature?
See results auto-ordered in: Kano Model Results
Set "If Customers Had"
How would customers respond if this feature was available in your product or service?
Set "If Customers Did Not Have"
How would customers respond if this feature was missing from your product or service?
Kano Metrics Table
16
Search
Request Name
If customers had the feature?
If customers did not have the feature?
1
F1: New billing page
Like it
Like it
2
F2: Import functionality
Dislike it
Expect it
3
F3: Video calls
Expect it
Don't care
4
F4: Security upgrade
Like it
Dislike it
5
F5: Item comments
Don't care
Dislike it
6
BNS-684: Notification panel redesign
Don't care
Like it
7
F7: Localization of mobile app
Like it
Expect it
8
F8: Multi-location Management
Don't care
Don't care
There are no rows in this table
Kano Model Results
16
Search
Category
Request Name
1. Must-be
1
F5: Item comments
2. Performance
1
F4: Security upgrade
3. Attractive
1
F7: Localization of mobile app
4. Indifferent
2
F3: Video calls
F8: Multi-location Management
5. Questionable
1
F1: New billing page
6. Reverse
2
F2: Import functionality
BNS-684: Notification panel redesign

Categories
Must-be: Expected features, avoid upsetting users
Your Must-be Features
F5: Item comments
About Must-Be
Must-be features need to be present in our product or service or users will complain and be frustrated. Continued investment in Must-Be features past the point of meeting user expectations does not provide additional returns.
Our goal with Must-be features is to invest just enough to keep users from being dissatisfied, and not more than that.
Examples:
You expect keyboards to register keys when you type. Investing in optical key switches is probably not going to delight you any more than a standard mechanical switch, but if your keys didn't register reliably you would notice and get frustrated
Performance: The more the better
Your Performance Features
F4: Security upgrade
About Performance
It's easy to think about Performance features as having a generally linear relationship between functionality and user satisfaction. The more of a Performance feature you have, the more satisfied users are, the less functionality you provide, the more frustrated users become.
While it's easy to think about Performance features linearly, realistically there will be minimum utility points on the low-end where a feature moves from usable to useless, and a maximum saturation point where any more improvements are overkill.
Examples:
Internet speed
Camera quality
Attractive: Non-critical, delightful features
Your Attractive Features
F7: Localization of mobile app
About Attractive
We don't need attractive features, but when we first notice them they make a big impact on us.
Examples:
Inertia/momentum scrolling on the iPhone
Funny "404 Page Not Found" error pages
Easter eggs like
Indifferent: Who cares
Your Indifferent Features
F3: Video calls
F8: Multi-location Management
About Indifferent
With Indifferent features both not having the feature, and investing heavily in it results in the same neural level of customer delight. Features in this category should avoided and not be worked on.
Questionable
Your Questionable Features
F1: New billing page
About Questionable
Lorem
Reverse
Your Reverse Features
F2: Import functionality
BNS-684: Notification panel redesign
About Questionable
Lorem
Todo: About Questionable and Reverse
Kano Model Links
Loading…
Kano Rules (Used for calculations)
0

Next up:
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.