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Project Brief

Goal

Edway Training aims to increase revenue. Being a major element of the overall process, website requires improvements. Areas of improvement, goals and wish list are listed below.

Goals

(In order of importance)
Improve SEO
Improve conversions
Improve product promotion
cross promotion
corporate services

Areas of Improvements

Mobile optimisation
Layout
Menu
Footer
Course Page
Home Page
Booking Process
Navigation
Site Performance
Analytics and Feedback
Customer Interaction

Wishlist


ChatGPT recommendations

Website Elements
0
Element
ChatGTP Recommendation
Current
Verdict
Area of Improvement
Goals
1
Prominent Booking Calendar
Position the booking calendar more prominently on the page.
Ensure it is one of the first things a user sees and interacts with to facilitate easy course registration.
Bottom of the page.
Not visually appealing.
JWGecko limitations
API limitations
Kind of acceptable
But considering importance of the calendar should really try to improve or change SMS provider
Booking
Conversion
2
Enhanced Call-to-Action (CTA)
Position the booking calendar more prominently on the page.
Ensure it is one of the first things a user sees and interacts with to facilitate easy course registration.
Floating Book Now button
No CTA at the end of the sections
Not Acceptable
Button contrast needs to be improved
At the end of sections CTAs needs to be added
Layout
Conversion
3
Simplified Navigation and Layout
Restructure the page layout to ensure a smooth flow of information.
Group related content together and use clear headings and subheadings.
A simplified, intuitive navigation system will help users find information more efficiently.
Content grouped
More than acceptable
Overall can be improved with better headings and subheadings
Refer to for course page structure recomendations
Layout
Navigation
Conversion
4
Highlight Key Information
Clearly highlight critical information such as course price, duration, location, and any unique features or accreditation.
Use bullet points or icons for better readability.
Price, duration and key features icons
Acceptable
Can be improved as part of the “Simplified Navigation and Layout” element improvement
Layout
Promotion
5
Clear Information on Certification and Validity
Provide clear and detailed information about the certification process, the issuing authority, and the validity of the certification across Australia.
Has that information
Acceptable
Can be improved as part of the “Simplified Navigation and Layout” element improvement
Layout
Conversion
6
Language, Literacy, and Numeracy (LLN) Assessment Communication
Make the LLN assessment requirements and process clear and easy to understand.
Provide guidance on how students can assess their eligibility.
Has some infomartion
Acceptable
Can be improved as part of the “Simplified Navigation and Layout” element improvement
Layout
Conversion
7
Visual Elements and Media
Incorporate engaging visuals or short videos explaining the course and its benefits.
This could include instructor introductions, testimonials from past students, or a glimpse into the training process.
Not every page has page relevant video
Text heavy
More visuals would be good but needs to be done thoughtfully. For example, videos can be changed with pictures for ease of updating
Testimonials, instructor profiles designated sections can be created
Layout
Conversion
8
Testimonials and Reviews
Feature testimonials and reviews from former students prominently.
This provides social proof and can help prospective students feel more confident in their decision.
Minimal
BirdEye widget
Not Acceptable
Designated section is needed
Layout
Conversion
9
FAQ Section
Include a comprehensive FAQ section that addresses common questions about the course, such as duration, certification, prerequisites, and any specific requirements for the specific location.
Not every page has page specific FAQs
Acceptable but needs to be improved.
BetterDocs can be implemented for faqs, instant answers, live search and knowledge base
Layout
Conversion
10
Mobile Optimization
Ensure the page is fully optimized for mobile users.
A significant portion of users may access the site via smartphones, and a mobile-friendly design is crucial for user experience.
Mobile version
Not Acceptable
MUST be improved
Number 1 in the wish list
Mobile
Conversion
SEO
11
Breadcrumbs Navigation
Breadcrumb navigation helps users understand their location within your website and facilitates easy navigation to higher-level pages.
It also helps search engines understand the structure of your site, improving SEO.
Not on the website
Not Acceptable
Should be added
Navigation
Layout
Conversion
12
Interactive Elements
Introduce interactive elements like a chatbot for instant queries or an interactive map showing the training location.
Have bot and google maps
Acceptable
Maybe additional interactive features can be added, such as advanced search
Interaction
Conversion
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