The main logo is the primary brand signature. It should be prioritized when applying the logo to different brand applications. Use the main logo for primary brand communications, especially those inside the different centers, e.g. medical forms, official documents, uniforms, signage etc.
The main logo is composed of the icon and the logotype. The icon is a refined version of the original 1994 LEC icon. The logotype is set in the font Fabriga Black.
Lockups
Lockups are different configurations of the icon and logotype. Select the appropriate lockup based on layout and orientation considerations.
Main
Use in center-aligned and/or horizontally-oriented layouts.
Stacked
Use in left-aligned layouts and/or materials with limited horizontal space.
Centered
Use in center-aligned layouts and/or materials with limited horizontal space.
Flushed Left
Use in left-aligned layouts and/or materials with limited horizontal space.
Color Variations
This alternate version of the logo must always be used with the standard dark blue as a background (see color palette for more information).
Black & White
For applications with limited color use, this black and white version of the Main Lock-up should be used.
Clear Space & Minimum Size
Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Logo is equal to the height of the pupil in the icon.
The minimum size of the Main Logo is at a height of 0.35 inches. This is the smallest possible size that you can use this mark.
Misuse
Avoid the following misuse cases for all lockups.
Do not compress the logo when scaling.
Do not shear the logo.
Do not add any effects that skew the logos form or geometry.
Do not add any gradients to the logo. Even if the colors are on brand.
Do not stretch the logo when scaling.
Do not slant the logo.
Do not use colors or color combinations that are off brand.
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.