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Legazpi Eye Center Standards Manual
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Brand DNA
Verbal Identity
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Brand DNA

Vision

To help Bicolanos see a brighter future

Mission

To provide Bicolanos with comprehensive, accessible, and patient-centric eye care through our network of state-of-the-art facilities

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Brand Values

These values are pulled from the Legazpi Eye Center culture document.

Patient Centricity

Integrity

Compassion

Inclusivity

The patient’s best interest is at the heart of what we do.
We conduct ourselves in a morally upright manner.
We empathize with everyone we interact with.
We celebrate differences.
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About


Legazpi Eye Center is the largest and most comprehensive eye care facility in the Bicol Region. Equipped with clinics, a pharmacy, an optical, and operating rooms, Legazpi Eye Center has been serving the Bicolano population for more than 25 years.
The Center started as a solo medical practice and optical shop of ophthalmologist-optometrist couple, Dr. Rollo and Rosita Milante. In 2005, the couple were joined by five other ophthalmologists transforming the practice into a group practice. The Center was then accredited in 2009 by the Department of Health as an ambulatory surgical center for ophthalmology, the first and still the only one in the Bicol Region.

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Unique Selling Proposition


Core Purpose

To provide the best patient-centric eye care center accessible to Bicolanos
What makes us different?
We provide Ophthalmic Assessments (MD Consultations) - 749 for basic eye exam and 999 for specialized eye exam;
The center sells Pharmaceutical Drugs and Medicines - various price points competitive with drugstores such as Mercury Drug and Watsons;
We offer Optical Products - frames, lenses, contact lenses, accessories - various price points from 1,000 to 25,000 pesos
Our center has extensive Surgical Services - various price points from 10,000 to 90,000 pesos

Vision
Mission
Brand Values
Patient Centricity
Integrity
Compassion
Inclusivity
About
Unique Selling Proposition
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