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Brand Signatures

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Logo with Tagline


Overview
LEC_Tagline 1.png
The logo with tagline communicates LEC’s brand narrative and USP in a concise manner. It may be used for external brand communications focused on advertising and marketing.

Lockups
Lockups are different configurations of the icon and logotype. Select the appropriate lockup based on layout and orientation considerations.
Main
LEC_T Lockup-Main.png
Use in center-aligned and/or horizontally-oriented layouts.

Stacked
LEC_T Lockup-Stacked.png
Use in left-aligned layouts and/or materials with limited horizontal space.

Centered
LEC_T Lockup-Centered.png
Use in center-aligned layouts and/or materials with limited horizontal space.

Flushed Left
LEC_T Lockup-Flushed Left.png
Use in left-aligned layouts and/or materials with limited horizontal space.
Color Variations

LEC_Tagline Lockup - Colors1.png
LEC_Tagline Lockup - Colors2.png
This alternate version of the logo must always be used with the standard dark blue as a background (see color palette for more information).
Black & White
LEC_Tagline Lockup - BW.png
For applications with limited color use, this black and white version of the Main Lock-up should be used.

Clear Space & Minimum Size
Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Logo is equal to the height of the pupil in the icon.
LEC_Clear Space T.png
LEC_Min Size T.png

The minimum size of the Main Lock-up is at a height of 0.35 inches. This is the smallest possible size that you can use this mark.
Misuse
Avoid the following misuse cases for all lockups.
LEC_Misuse T 1.png
Do not compress the logo and/or the tagline when scaling.
LEC_Misuse T 3.png
Do not shear the logo and/or the tagline.
LEC_Misuse T 5.png
Do not rearrange the placement of the tagline.
LEC_Misuse T 7.png
Do not add any gradients to the logo and/or the tagline. Even if the colors are on brand.
LEC_Misuse T 2.png
Do not stretch the logo and/or the tagline when scaling.
LEC_Misuse T 4.png
Do not slant the logo and/or the tagline.
LEC_Misuse T 6.png
Do not use colors or color combinations that are off brand.
LEC_Misuse T 8.png
Do not add any embellishments to the logo and/or the tagline such as drop shadows, bevels, glows, etc.

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