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Logo with Tagline

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Overview

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LEC_Tagline 1.png
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The logo with tagline communicates LEC’s brand narrative and USP in a concise manner. It may be used for external brand communications focused on advertising and marketing.

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Lockups

Lockups are different configurations of the icon and logotype. Select the appropriate lockup based on layout and orientation considerations.

Main

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LEC_T Lockup-Main.png
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Use in center-aligned and/or horizontally-oriented layouts.

Stacked

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LEC_T Lockup-Stacked.png
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Use in left-aligned layouts and/or materials with limited horizontal space.

Centered

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LEC_T Lockup-Centered.png
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Use in center-aligned layouts and/or materials with limited horizontal space.

Flushed Left

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LEC_T Lockup-Flushed Left.png
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Use in left-aligned layouts and/or materials with limited horizontal space.
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Color Variations


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LEC_Tagline Lockup - Colors1.png
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LEC_Tagline Lockup - Colors2.png
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This alternate version of the logo must always be used with the standard dark blue as a background (see color palette for more information).

Black & White

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LEC_Tagline Lockup - BW.png
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For applications with limited color use, this black and white version of the Main Lock-up should be used.

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Logo is equal to the height of the pupil in the icon.
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LEC_Clear Space T.png
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LEC_Min Size T.png
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The minimum size of the Main Lock-up is at a height of 0.35 inches. This is the smallest possible size that you can use this mark.
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Misuse

Avoid the following misuse cases for all lockups.
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LEC_Misuse T 1.png
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Do not compress the logo and/or the tagline when scaling.
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LEC_Misuse T 3.png
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Do not shear the logo and/or the tagline.
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LEC_Misuse T 5.png
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Do not rearrange the placement of the tagline.
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LEC_Misuse T 7.png
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Do not add any gradients to the logo and/or the tagline. Even if the colors are on brand.
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LEC_Misuse T 2.png
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Do not stretch the logo and/or the tagline when scaling.
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LEC_Misuse T 4.png
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Do not slant the logo and/or the tagline.
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LEC_Misuse T 6.png
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Do not use colors or color combinations that are off brand.
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LEC_Misuse T 8.png
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Do not add any embellishments to the logo and/or the tagline such as drop shadows, bevels, glows, etc.

Overview
Lockups
Main
LEC_T Lockup-Main.png
Stacked
Centered
LEC_T Lockup-Centered.png
Flushed Left
Color Variations
Black & White
Clear Space & Minimum Size
Misuse
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