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Brand Signatures

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Wordmark with Descriptor

Overview

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Composed of the wordmark the line ‘by Legazpi Eye Center’ aligned by the bottom left, the Wordmark with Descriptor will be useful in instances where the private label’s connection to the LEC brand needs to be specifically mentioned.

Color Variations


Primary Color Combinations

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Black & White

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Wordmark with Descriptor is equal to the dimensions of the K.
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The minimum size of the Wordmark with Descriptor is at a width of 3 centimeters. This is the smallest possible size that you can use this mark.

Misuse

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Do not compress the logo when scaling.

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Do not shear the logo.

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Do not add any effects that skew the logos form or geometry.

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Do not add any gradients to the logo. Even if the colors are on brand
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Do not stretch the logo when scaling.

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Do not slant the logo.

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Do not use colors or color combinations that are off brand.

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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.


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