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KLARO Brand Standards Manual
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Brand Signatures

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Wordmark

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Overview

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Inspired by the amply-spaced letterforms found in eye charts, KLARO’s Wordmark is composed of a clean, geometric sans typeface, with a stylized icon derived from LEC’s marque in place of the ‘O’ to connote a seamless process and flow.
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Color Variations


Primary Color Combinations

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Black & White

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Wordmark is equal to the dimensions of the K.
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The minimum size of the Wordmark is at a width of 1 centimeter. This is the smallest possible size that you can use this mark.

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Misuse

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Do not compress the logo when scaling.

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Do not shear the logo.

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Do not add any effects that skew the logos form or geometry.

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Do not add any gradients to the logo. Even if the colors are on brand
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Do not stretch the logo when scaling.

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Do not slant the logo.

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Do not use colors or color combinations that are off brand.

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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Overview
Color Variations
Primary Color Combinations
Black & White
Clear Space & Minimum Size
Misuse
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