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Brand Signatures
Icon
Overview
The standalone icon (think Nike swoosh) is a stylized version of “100H”. This icon provides the brand its , used as a system for the brand to experiment with visually. Check out the Key Visual (KV) page for more information on the KV system and its usage.
Like the letter H in the Main Lockup, the numbers 100 are custom-made, inspired from the springs in the reformer machines.
Color Use
Color Combinations
Any color from the palette can be used on the main lockup but always ensure that there is always enough contrast among the colors.
Black & White
Clear Space & Minimum Size
The clear space of the Icon is equal to 1/4 of the height of the wordmark. However, unlike other brand signatures, the clearspace recommendation for the icon is not as strict. It can be used on edges and corners of applications.
The minimum size of the Icon is at a width of 0.1 inch. This is the smallest possible size that you can use this mark.
Misuse
Do not compress the logo when scaling.
Do not stretch the logo when scaling.
Do not shear the logo.
Do not slant the logo.
Do not add any effects that skew the logos form or geometry.
Do not use colors or color combinations that are off brand.
Do not add any gradients to the logo. Even if the colors are on brand
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.
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