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Social Media Guide
Instagram Posts
✅ Use the right dimensions for posts - All IG posts should be designed at 1350 x 1080 px (on Facebook, keep it square for multiple-photo posts).
✅ Always add a CTA - “Reserve your slot now”, “See you at the house”, “Link in bio”, etc.
✅ Post content at the most optimal times - Mornings (9–11 AM), late afternoon (4–6 PM) to maximize reach
✅ Use the appropriate hashtags - Hashtags are not required anymore but please use the following if ever: #100House #ClassicalPilates #PilatesPH #YogaPH #InfraredYoga #LegacyReformer
Instagram Stories
Do’s
✅ Use natural, unfiltered photos – Keep images authentic and airy, avoiding heavy filters or excessive edits.
✅ Stick to brand colors and fonts – Maintain a cohesive aesthetic by using approved typography and color schemes. Only use the fonts Classic or Editor on stories.
✅ Repost relevant stories – Share client tags, testimonials, and community engagement that align with the brand’s look and feel.
✅ Keep text minimal and intentional – Use short, meaningful captions that reflect 100 House’s calm and mindful essence.
✅ Use high-quality visuals – Ensure all images and videos are sharp and well-lit to maintain a premium feel.
✅ Keep posts clean
Dont’s
🚫 Don’t use stickers that veer away from our branding – Only use minimal, clean elements that align with 100 House’s aesthetic.
🚫 Don’t use photos that are too bright or pixelated – Stick to soft, natural lighting and high-quality images.
🚫 Don’t crop photos on Instagram Stories – Ensure images are framed properly to maintain a polished look.
🚫 Avoid cluttered designs – Overlays, excessive text, and busy graphics don’t fit the brand’s minimalist approach.
🚫 No harsh filters or heavy edits – Stick to natural tones to maintain an organic, effortless feel.
🚫 Don’t overuse GIFs or stickers – If used, they should be subtle and brand-aligned.
🚫 Avoid excessive promotions – Balance promotional content with storytelling and lifestyle-driven posts.
🚫 Don’t use unbranded fonts or colors – Keep visuals consistent with 100 House’s branding. Refrain from using fonts like:
Signature, Poster, Bubble, Deco, Squeeze, Strong, Meme.
Music
Suggested Instagram Feed
✅ Showcase a balance of pilates movements, yoga, the wellness cafe, the community interacting, and the general barnhouse & its grounds.
✅ Mix in designed templates for announcements and schedule postings, alongside full frame photos.
✅ Keep imagery minimal, light, clean, and calming. Maintain the wellness mindset of the brand through the feed.
✅ Highlight movement and instruction. Showcase the authority of 100 House as a serious advocate of Classical Pilates and low-intensity transformative movement.
✅ Utilize icons and textured patterns for highlight covers.
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