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Visual Elements
Key Visual (KV)
100H Quadrants
A system is built around the icon to push the brand equity of the symbol. This is a flexible system that evolves with the needs of the brand.
The 100H Quadrants can have each character of the Icon (1, 0, 0 and H) placed in the four quadrants (seen in the diagram to the right) of any composition.
Sample Quadrants
Treat the characters as visual elements that can move around the quadrants. The characters can also be cropped as seen below. This system provides a more dynamic and exciting way to push the brand visually. Remember to also play around with the size and contrast between the key visual and other brand elements such as text, icons and other graphics.
Sample Applications
Color Use
Any color from the color palette can be used and combined together for a more colorful approach to the compositions and layouts.
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