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Brand DNA

Why do we exist? (Core Purpose)

To provide intentional wellness experiences that nourish and transform the body and mind

What future do we envision? (Vision)

100 House as the premier wellness hub for intentional and innovative movement experiences that empower the whole-health and wellbeing of the (Kapampangan) community.

What do we commit to doing? (Mission)

To provide intentional, innovative, and client-centric wellness experiences that empower clients of all ages and lifestyles to maximize their potential and live healthier, more vibrant lives.

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Brand Values

The following are the values for the brand identity of The Brand but are not necessarily its official corporate or operational values.

Empowerment through Movement

Representing our Studio Belief

At 100 House, we believe in the transformative power of movement. Movement as a practice that heals, rejuvenates, and empowers people to own their own strength - both physically and mentally.

Highest Quality Care

Representing our Quality Standard for Service

At 100 House, we provide only the highest quality standard of care. From world-class machines and certified instructors, to innovative wellness experiences and nutritious food options, our studio continues to elevate itself to the highest level for its customers and community.

Holistic Wellness

Representing Mind-Body Healing & Synergy

At 100 House, we believe in the synergy of mind and body. We provide a holistic wellness experience that targets both the physical and mental state - highlighting nutrition and mental strength as key factors in one’s overall health.

Client Centeredness

Representing Personalized & Inclusive Client Care

At 100 house, the client comes first. We believe in experiences that as personal and crafted to fit wherever you are in your wellness journey. Here we foster a culture of inclusivity and thoughtfulness.

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Unique Selling Proposition

Where do we position ourselves within the industry and against our competition?

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Persona Journey

Who do we serve - What problem do they face - What solution do we provide

PERSONA

Wellness-minded person that wants to take her overall health seriously. Wants to live intentionally and feel strong for recovery & longevity.

Not an athlete, only recently became health-conscious. Middle-aged woman.

PROBLEM

Intimidated by the intensity of the transformation journey

SOLUTION

Providing nourishment and transformation through healing movement

Brand Solution Statement

A statement the encapsulate the benefit 100 house provides its community

We provide healing wellness and movement experiences

People are intimidated to start their wellness transformation, that's why we provide healing wellness and movement experiences of the highest care, so that people of all ages and lifestyles can live to their fullest potential.

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Brand Philosophy

The brand's philosophy is the concept that anchors the entire brand: from visual to verbal applications

One Home for Transformative Movement

“Change happens through movement and movement heals.” - Joseph Pilates

100 House is your one home for transformative movement. A home that welcomes you wherever you are in your fitness journey, and provides comfort through holistic care that nourishes both the body and the mind. A safe space for healing movement and active transformation.