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Shopify Google Analytics 4 (GA4) Guidebook
Shopify Google Analytics 4 (GA4) Guidebook

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Chapter 2: Setting up and Optimizing GA4

Let's jump right into the new chapter on setting up and optimizing Google Analytics 4 (GA4) for your Shopify store.
In this guide, we'll provide step-by-step instructions and suggested settings specifically for Shopify merchants. By optimizing your analytics configuration, you'll unlock the full potential of GA4 and gain valuable insights into your e-commerce journey.

Here are the chapters covered in this guide:

Creating a Google Analytics Account from Scratch 💥: If you're new to Google Analytics, this chapter will guide you through the process of setting up a new account.
Create a New GA4 Property on Your Existing Google Analytics Account 🚩 For those who already have a Google Analytics account, we'll show you how to create a new GA4 property specifically for your Shopify store.
8 Important GA4 Settings for Shopify Merchants 🏆: In this chapter, we'll dive into crucial settings that especially relevant to Shopify merchants. Topics covered include referral exclusions, integrating Google Search Console, setting up UTM parameters and more.
Get ready to supercharge your Shopify business with the capability of GA4 and make the most out of your analytics data today!

👉 Next Chapters:

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